Chow‐Chua, Clare; Lim, Geraldine - In: Managerial Auditing Journal 15 (2000) 7, pp. 372-382
said for insurers. Empirical findings show that insurers are widely disliked by customers, and insurance agents talked to … insurance, for example life insurance and personal accidents insurance. What are the underlying reasons why the majority of … not insured; and critical purchasing factors. The demand audit that we surveyed will help the insurance industry design a …