Ip, Y.K.; Koo, L.C. - In: Managerial Auditing Journal 19 (2004) 4, pp. 533-543
The hybrid of the balanced scorecard, SWOT analysis and quality function deployment creates a pragmatic approach for managerial and consultant practitioners to translate vague strategy into action. Sun Tzu's Art of War is further incorporated to develop a more structured strategic formulation...