Junkus, Joan C.; Berry, Thomas C. - In: Managerial Finance 36 (2010) June, pp. 474-481
surveyed a large group of US-based, well-informed, individual investors, members of the American Association of Individual … Investors. The survey respondents included both those who invest according to SRI principles, and those with no interest in SRI … differences, additional efforts must be made to convince wealthier and male investors of the merits of socially responsible …