Péli, Gábor; Witteloostuijn, Arjen van - In: Managerial and Decision Economics 30 (2009) 1, pp. 1-14
A monopoly firm locates in multidimensional product characteristics' space by setting a price that maximizes its profits. The monopoly market area (MMA) it serves strikes the happy medium between lower price and larger MMA, assuming absence of price discrimination, by setting the price at the...