Loy, Jens-Peter; Weiss, Christoph R. - In: Managerial and Decision Economics 30 (2009) 8, pp. 513-515
Immanent to the retail business is its multiproduct nature. In a recent issue of this journal Richards (2006) introduces a multiproduct model for perishable food items. Richards concludes that depth and breadth of sales are complementary marketing tools to increase store sales. He also provides...