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Managerial myopia in identifying competitive threats is a well-recognized phenomenon (Levitt, 1960; Zajac and Bazerman, 1991). Identifying such threats is particularly problematic, since they may arise from substitutability on the supply side as well as on the demand side. Managers who focus only on...
Persistent link: https://www.econbiz.de/10005443155
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Persistent link: https://www.econbiz.de/10005443193
Resource-based theory (RBT) is a prime example of a theory that integrates a management perspective with an economics perspective. As such, its challenge is to keep its arguments logically consistent and clear, despite the risk of their becoming entangled, due to competing and possibly...
Persistent link: https://www.econbiz.de/10005443247
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Persistent link: https://www.econbiz.de/10005694760