The theoretical elegance of economic theory in general has inspired many strategic management researchers to examine the possibilities of building theories of competitive strategy by applying economic principles to competitive decisions. In this paper, we argue that the integration of economic...

No Abstract

Despite recent advances by economists such as Porter and those associated with the resource-based school, the economics of demand rarely features in discussions of business strategy. Porter and the resource-based school take the characteristics of demand as given, and place almost exclusive...