Mascarenhas, Briance; Kumaraswamy, Arun; Day, Diana; … - In: Managerial and Decision Economics 23 (2002) 4-5, pp. 317-330
Analysis of 45 rapidly growing, profitable firms reveals five strategies: (1) product proliferation, (2) mass market development, (3) increasing value to select customers, (4) distribution innovation, and (5) acquisition and consolidation. These five strategies are not restricted to high-growth...
