Sudharshan, D.; Liu, Ben Shaw-Ching; Ratchford, Brian T. - In: Managerial and Decision Economics 27 (2006) 1, pp. 41-62
In this paper, we study the choice of technology levels and timing of the introduction of new technologies in a market in which customer sophistication increases over time. Faced with the introduction of a new generation product, a firm can either imitate or leapfrog it. If the new product is...
