We live in times of rapid change and innovation. Things that seemed unimaginable just a few decades ago, are today an undeniable truth. Advances in science, in technology, in consumer behavior have changed the ways people live, work, communicate. The pace of development of new technologies and...

Social CRM tools provides us with the means to capture data about profiles and to create the maps of customer experience which contributes to the development of real perspectives to customers, that offers what is really a personalized experience for individual customers. Based on history, CRM...