Inventory Management in Multi-Echelon Networks presents methods to plan inventory in distribution networks. By holistically looking at the supply chain, it shows how safety stocks across all echelons can be optimized if inventory of all levels is taken into consideration. The gap between the...

This paper provides a guideline for how the entire process chain of automotive after-sales services could be researched in China. In addition, Schwartz's individual level value theory is introduced as a beneficial operationalisation approach to cultural marketing. So, values are modelled as...

Statistical analysis of financial statements has reached a high degree of sophistication. But Consolidated financial statements of a group of companies seem to be resistent against these attempts. Analysts suspect that these statements can legally be manipulated to such an extent that they...

Das Auto der Zukunft ist vernetzt und Teil des Internet of Things. Fahrzeughersteller, Telekommunikationsanbieter und IT-Riesen liefern sich eine Schlacht um die Hoheit im Connected Car. Dieses Buch zeigt die Potenziale von Autos mit Konnektivitätstechnologien für digitale Dienstleistungen,...

Tobias Buchmann analyzes innovation network dynamics in the German automotive industry. The study is based on a model for analyzing the complex evolution of innovation networks and the driving mechanisms underlying network evolution derived from theoretical and empirical findings in innovation...

Isabel Maria Staufer untersucht, inwiefern sowohl die Markenliebe als auch die ökologische Werthaltung eines Konsumenten als Steuerungsinstrumente innerhalb eines Kaufentscheidungsprozesses bei Produktinnovationen fungieren können. Auf Grundlage einer verhaltenstheoretischen Untersuchung, die...