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Exploring integrated marketing communications, brand awareness, and brand image in hospitality marketing : a cross-cultural apporach
Šerić, Maja
;
Gil Saura, Irene
;
Mikulić, Josip
- In:
Market : review for marketing theory and practice
28
(
2016
)
2
,
pp. 159-172
Persistent link: https://www.econbiz.de/10011709074
Saved in:
2
Evaluating dance consumption through the experiential value approach
Cuadrado, Manuel
;
Šerić, Maja
;
Gallarza, Martina G.
- In:
Market : review for marketing theory and practice
30
(
2018
)
2
,
pp. 147-164
Persistent link: https://www.econbiz.de/10011994836
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