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~isPartOf:"Marketing : ZFP ; journal of research and management"
~isPartOf:"Psychology & marketing"
~subject:"Markenführung"
~subject:"Social Web"
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Markenführung
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Advertising
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Advertising effects
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57
Consumer behaviour
53
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Marketing : ZFP ; journal of research and management
Psychology & marketing
International journal of advertising : the review of marketing communications
66
Journal of business research : JBR
46
Journal of marketing communications
34
Journal of advertising research
31
International journal of advertising : the quarterly review of marketing communications
27
International journal of internet marketing and advertising : IJIMA
27
Journal of promotion management : innovations in planning and applied research
26
Journal of retailing and consumer services
18
Journal of advertising
17
Journal of promotion management : JPM
13
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
12
Journal of advertising : official publication of the American Academy of Advertising
11
Management science : journal of the Institute for Operations Research and the Management Sciences
11
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
11
The journal of brand management : an international journal
11
The journal of product & brand management
11
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
10
Journal of current issues and research in advertising
9
Journal of historical research in marketing
8
Asia Pacific journal of marketing and logistics
7
Cogent business & management
7
European journal of marketing : EJM
7
Journal of global marketing
7
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
7
Research
7
SpringerLink / Bücher
7
Young consumers : insight and ideas for responsible marketers
7
Journal of marketing
6
Journal of strategic marketing
6
Springer eBook Collection
6
Vision : the journal of business perspective
6
CESifo working papers
5
International journal of consumer studies
5
Marketing letters : a journal of research in marketing
5
Technological forecasting & social change : an international journal
5
Europäische Kulturen in der Wirtschaftskommunikation
4
Global business review
4
Health marketing quarterly
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ECONIS (ZBW)
24
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1
Anthropomorphizing religious
advertising
: the moderating role of political ideology
Van Esch, Patrick
;
Cui, Yuanyuan
;
Arli, Denni
; …
- In:
Psychology & marketing
39
(
2022
)
12
,
pp. 2284-2301
Persistent link: https://www.econbiz.de/10013465190
Saved in:
2
Too sexy for the price? : the effectiveness of erotic
advertising
depending on the brand's price level
Thomas, Stefan
;
Gierl, Heribert
- In:
Marketing : ZFP ; journal of research and management
41
(
2019
)
2
,
pp. 4-20
Persistent link: https://www.econbiz.de/10012003359
Saved in:
3
Measuring marketing success : estimating the effect of social media and TV
advertising
on brand attention
Guhl, Daniel
;
Winkler von Mohrenfels, Hannah
;
Abshagen, …
- In:
Marketing : ZFP ; journal of research and management
38
(
2016
)
1
,
pp. 44-54
Persistent link: https://www.econbiz.de/10011566842
Saved in:
4
Catch and shoot : the influence of advergame mechanics on preference formation
Kuo, Andrew
;
Hamilton Rice, Dan
- In:
Psychology & marketing
32
(
2015
)
2
,
pp. 162-172
Persistent link: https://www.econbiz.de/10010527179
Saved in:
5
Viral video ads : emotional triggers and social media virality
Nikolinakou, Angeliki
;
King, Karen Whitehill
- In:
Psychology & marketing
35
(
2018
)
10
,
pp. 715-726
Persistent link: https://www.econbiz.de/10011970116
Saved in:
6
How well will this brand work? : the ironic impact of
advertising
disclosure of body-image retouching on brand attitudes
Semaan, Rania W.
;
Kocher, Bruno
;
Gould, Stephen J.
- In:
Psychology & marketing
35
(
2018
)
10
,
pp. 766-777
Persistent link: https://www.econbiz.de/10011970119
Saved in:
7
Advertising
archetypes' impact on physician engagement and behavior in the context of healthcare products
Woodside, Arch G.
;
Persing, Adam
;
Ward, Brendan
; …
- In:
Psychology & marketing
35
(
2018
)
7
,
pp. 533-541
Persistent link: https://www.econbiz.de/10011970138
Saved in:
8
Can
advertising
compensate the detrimental effects of negative online product reviews?
Bambauer-Sachse, Silke
;
Mangold, Sabrina
- In:
Marketing : ZFP ; journal of research and management
36
(
2014
)
4
,
pp. 240-256
Persistent link: https://www.econbiz.de/10010438087
Saved in:
9
Unveiling videos : consumer-generated ads as qualitative inquiry
Berthon, Pierre R.
;
Pitt, Leyland F.
;
DesAutels, Philip
- In:
Psychology & marketing
28
(
2011
)
10
,
pp. 1044-1060
Persistent link: https://www.econbiz.de/10009316143
Saved in:
10
Luxury is what you say : analyzing electronic word-of-mouth marketing of luxury products using artificial intelligence and machine learning
Oc, Yusuf
;
Plangger, Kirk
;
Sands, Sean
;
Campbell, Colin L.
- In:
Psychology & marketing
40
(
2023
)
9
,
pp. 1704-1719
Persistent link: https://www.econbiz.de/10014338319
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