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Too sexy for the price? : the effectiveness of erotic advertising depending on the brand's price level
Thomas, Stefan; Gierl, Heribert - In: Marketing : ZFP ; journal of research and management 41 (2019) 2, pp. 4-20
Persistent link: https://www.econbiz.de/10012003359
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Are slim models doing better? : advertising effect of model body size
Gierl, Heribert - In: Marketing : ZFP ; journal of research and management 41 (2019) 3, pp. 3-32
Persistent link: https://www.econbiz.de/10012062391
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Play, flow and buy? : influence of players' experiences on consumption-relevant behaviour
Steffen, Celina; Schramm-Klein, Hanna; Mau, Gunnar - In: Marketing : ZFP ; journal of research and management 37 (2015) 4, pp. 188-200
Persistent link: https://www.econbiz.de/10011561016
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Measuring marketing success : estimating the effect of social media and TV advertising on brand attention
Guhl, Daniel; Winkler von Mohrenfels, Hannah; Abshagen, … - In: Marketing : ZFP ; journal of research and management 38 (2016) 1, pp. 44-54
Persistent link: https://www.econbiz.de/10011566842
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Too hot or not? : consumer responses to different levels of eroticism in advertisements depending on consumer and model gender
Thomas, Stefan; Gierl, Heribert - In: Marketing : ZFP ; journal of research and management 37 (2015) 1, pp. 24-41
Persistent link: https://www.econbiz.de/10010513966
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The effects of message framing and ad credibility on health risk perception
Heideker, Silvia; Steul-Fischer, Martina - In: Marketing : ZFP ; journal of research and management 39 (2017) 2, pp. 49-64
Persistent link: https://www.econbiz.de/10011780884
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Using the body-sphere approach to predict the effectiveness of similar and attractive models shown in advertisements
Bombe, Sandra - In: Marketing : ZFP ; journal of research and management 36 (2014) 3, pp. 203-214
Persistent link: https://www.econbiz.de/10010394608
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Can advertising compensate the detrimental effects of negative online product reviews?
Bambauer-Sachse, Silke; Mangold, Sabrina - In: Marketing : ZFP ; journal of research and management 36 (2014) 4, pp. 240-256
Persistent link: https://www.econbiz.de/10010438087
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Effectiveness of animal images in advertising
Keller, Barbara; Gierl, Heribert - In: Marketing : ZFP ; journal of research and management 42 (2020) 1, pp. 3-32
Persistent link: https://www.econbiz.de/10012287520
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When less is more : there must be a comprehensible reason for using incompleteness in advertisements to improve brand attitude
Heberle, Antonia; Gierl, Heribert - In: Marketing : ZFP ; journal of research and management 42 (2020) 3, pp. 8-36
Persistent link: https://www.econbiz.de/10012389100