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Marketing : ZFP ; journal of research and management
Journal of historical research in marketing
85
Marketing theory
82
SpringerLink / Bücher
71
Industrial marketing management : the international journal for industrial and high-tech firms
63
Journal of marketing management : MM
60
Journal of macromarketing : examining the interactions among markets, marketing, and society
58
Journal of the Academy of Marketing Science
52
Legends in marketing
40
Journal of business research : JBR
39
Journal of marketing
37
European journal of marketing : EJM
36
Developments in Marketing Science: Proceedings of the Academy of Marketing Science
32
Springer eBook Collection / Business and Economics
29
History of marketing thought ; Volume 1
28
AMS review : official publication of the Academy of Marketing Science
27
Journal of marketing research : JMR
26
History of marketing thought ; Volume 2
24
Journal of macromarketing
22
Review of marketing research
22
SAGE library in marketing
22
Lehrbuch
19
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
18
Major theoretical debates and contemporary issues in marketing theory
18
The SAGE handbook of marketing theory
18
Journal of business economics : JBE
17
Journal of marketing management : JMM ; journal of the Academy of Marketing
17
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
17
The development of marketing theory and its philosophical underpinnings
17
The history of marketing science
17
Innovationen für das Industriegütermarketing : Festschrift für Professor Dr. Dr. h. c. Klaus Backhaus zum 60. Geburtstag
16
Journal of marketing education : JME
16
Australasian marketing journal
15
Critical marketing : issues in contemporary marketing
15
Deutschsprachige Marketingforschung : Bestandsaufnahme und Perspektiven
15
Gabler Edition Wissenschaft
15
Journal of strategic marketing
15
The impact of theory on representations of the consumer and the marketing organisation
15
ERIM report series research in management
14
Journal of customer behaviour
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ECONIS (ZBW)
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1
Evolutorische Spieltheorie und Marketing
Roth, Stefan
- In:
Marketing : ZFP ; journal of research and management
25
(
2003
)
1
,
pp. 51-69
Persistent link: https://www.econbiz.de/10001737964
Saved in:
2
Die wahrgenommene Dynamik des Kommunikators und Einstellungen der Rezipienten
Gierl, Heribert
;
Praxmarer-Carus, Sandra
- In:
Marketing : ZFP ; journal of research and management
23
(
2001
)
4
,
pp. 236-251
Persistent link: https://www.econbiz.de/10001655215
Saved in:
3
Eine Skala zur Identifikation zufriedener, indifferenter und unzufriedener Kunden
Gierl, Heribert
;
Bartikowski, Boris
- In:
Marketing : ZFP ; journal of research and management
24
(
2002
)
1
,
pp. 49-66
Persistent link: https://www.econbiz.de/10001655222
Saved in:
4
Gruppengütermarketing : Einordnung und Konzeption
Voeth, Markus
- In:
Marketing : ZFP ; journal of research and management
24
(
2002
)
2
,
pp. 111-122
Persistent link: https://www.econbiz.de/10001675498
Saved in:
5
Clusteranalyse mittels SOFM
Gierl, Heribert
;
Schwanenberg, Stefan
- In:
Marketing : ZFP ; journal of research and management
23
(
2001
)
2
,
pp. 129-141
Persistent link: https://www.econbiz.de/10001635679
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6
Produktlinienpolitik : ein empirisches Marketingmodell
Simon, Hermann
- In:
Marketing : ZFP ; journal of research and management
7
(
1985
)
1
,
pp. 5-12
Persistent link: https://www.econbiz.de/10002822052
Saved in:
7
Ein Programm zur Umsatzanalyse als Beitrag zum Gewinn-Marketing
Powelz, Herbert
;
Leib, Paul
- In:
Marketing : ZFP ; journal of research and management
4
(
1982
)
1
,
pp. 5-14
Persistent link: https://www.econbiz.de/10002685906
Saved in:
8
Entwicklungslinien des Marketing in Deutschland : 25 Jahre im Spiegel der Zeitschrift "Marketing ZFP"
Leischner, Erika
- In:
Marketing : ZFP ; journal of research and management
26
(
2004
)
4
,
pp. 345-365
Persistent link: https://www.econbiz.de/10002418981
Saved in:
9
Zur Entwicklung eines Anspruchskonzepts als Grundlage für innovative Marketingentscheidungen
Koppelmann, Udo
- In:
Marketing : ZFP ; journal of research and management
4
(
1982
)
3
,
pp. 165-175
Persistent link: https://www.econbiz.de/10002241275
Saved in:
10
Schwachstellen in Marketingprozessen : Ergebnisse einer explorativen Reengineering-Metaanalyse
Diller, Hermann
;
Saatkamp, Jörg
- In:
Marketing : ZFP ; journal of research and management
24
(
2002
)
4
,
pp. 239-252
Persistent link: https://www.econbiz.de/10001726858
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