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Marketing theory
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Marketing : ZFP ; journal of research and management
Institute of Transportation Studies, Working Paper Series
368
University of California Transportation Center, Working Papers
353
IZA Discussion Papers
147
SpringerLink / Bücher
92
Institute of Transportation Studies, Research Reports, Working Papers, Proceedings
90
Marketing theory
88
Journal of historical research in marketing
85
Discussion paper series / IZA
70
Industrial marketing management : the international journal for industrial and high-tech firms
65
Journal of marketing management : MM
62
Journal of macromarketing : examining the interactions among markets, marketing, and society
58
Journal of the Academy of Marketing Science
48
Journal of business research : JBR
43
Working paper / National Bureau of Economic Research, Inc.
43
NBER working paper series
42
Legends in marketing
40
AMS review : official publication of the Academy of Marketing Science
36
European journal of marketing : EJM
35
NBER Working Paper
35
Developments in Marketing Science: Proceedings of the Academy of Marketing Science
32
Springer eBook Collection / Business and Economics
32
CESifo Forum
30
CESifo Working Paper
29
Discussion paper / International Transport Forum
29
History of marketing thought ; Volume 1
28
MPRA Paper
27
CESifo working papers
25
Journal of marketing
25
Journal of marketing research : JMR
25
History of marketing thought ; Volume 2
24
Journal of macromarketing
24
Journal of urban economics
24
CEPR Discussion Papers
23
Springer eBook Collection
23
Working paper
23
Lehrbuch
22
Review of marketing research
22
SAGE library in marketing
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ECONIS (ZBW)
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1
Evolutorische Spieltheorie und Marketing
Roth, Stefan
- In:
Marketing : ZFP ; journal of research and management
25
(
2003
)
1
,
pp. 51-69
Persistent link: https://www.econbiz.de/10001737964
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2
Die wahrgenommene Dynamik des Kommunikators und Einstellungen der Rezipienten
Gierl, Heribert
;
Praxmarer-Carus, Sandra
- In:
Marketing : ZFP ; journal of research and management
23
(
2001
)
4
,
pp. 236-251
Persistent link: https://www.econbiz.de/10001655215
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3
Eine Skala zur Identifikation zufriedener, indifferenter und unzufriedener Kunden
Gierl, Heribert
;
Bartikowski, Boris
- In:
Marketing : ZFP ; journal of research and management
24
(
2002
)
1
,
pp. 49-66
Persistent link: https://www.econbiz.de/10001655222
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4
Gruppengütermarketing : Einordnung und Konzeption
Voeth, Markus
- In:
Marketing : ZFP ; journal of research and management
24
(
2002
)
2
,
pp. 111-122
Persistent link: https://www.econbiz.de/10001675498
Saved in:
5
Clusteranalyse mittels SOFM
Gierl, Heribert
;
Schwanenberg, Stefan
- In:
Marketing : ZFP ; journal of research and management
23
(
2001
)
2
,
pp. 129-141
Persistent link: https://www.econbiz.de/10001635679
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6
Entwicklungslinien des Marketing in Deutschland : 25 Jahre im Spiegel der Zeitschrift "Marketing ZFP"
Leischner, Erika
- In:
Marketing : ZFP ; journal of research and management
26
(
2004
)
4
,
pp. 345-365
Persistent link: https://www.econbiz.de/10002418981
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7
Schwachstellen in Marketingprozessen : Ergebnisse einer explorativen Reengineering-Metaanalyse
Diller, Hermann
;
Saatkamp, Jörg
- In:
Marketing : ZFP ; journal of research and management
24
(
2002
)
4
,
pp. 239-252
Persistent link: https://www.econbiz.de/10001726858
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8
Entwicklung und Validierung einer Skala zur Messung von consumer sophistication
Sauer, Nicola E.
- In:
Marketing : ZFP ; journal of research and management
27
(
2005
)
1
,
pp. 55-70
Persistent link: https://www.econbiz.de/10002571450
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9
Generalisierte kanonische Zentroid-Plots : ein Ansatz zur grafischen Erweiterung der MANOVA am Beispiel externer Referenzpreise
Eisenbeiß, Maik
;
Eschweiler, Maurice
- In:
Marketing : ZFP ; journal of research and management
31
(
2009
)
1
,
pp. 25-42
Persistent link: https://www.econbiz.de/10003810165
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10
Brand Extension versus Co-Branding : welche Strategie verspricht den größeren Erfolg?
Himme, Alexander
;
Zuhorn, Leonie
- In:
Marketing : ZFP ; journal of research and management
34
(
2012
)
2
,
pp. 140-158
Persistent link: https://www.econbiz.de/10009554424
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