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Marketing : ZFP ; journal of research and management
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54th Congress of the European Regional Science Association: "Regional development & globalisation: Best practices", 26-29 August 2014, St. Petersburg, Russia
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Linking multi-category purchases to latent activities of shoppers : analysing market baskets by topic models
Hruschka, Harald
- In:
Marketing : ZFP ; journal of research and management
36
(
2014
)
4
,
pp. 267-273
Persistent link: https://www.econbiz.de/10010438083
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Using multidimensional item response theory models to explain multi-category purchases
Schröder, Nadine
- In:
Marketing : ZFP ; journal of research and management
39
(
2017
)
2
,
pp. 27-37
Persistent link: https://www.econbiz.de/10011780880
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