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Marktforschung
56
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Marketing : ZFP ; journal of research and management
Journal of marketing research : JMR
412
Journal of marketing
199
SpringerLink / Bücher
180
Journal of business research : JBR
164
Overseas business reports : OBR
155
NBER working paper series
134
Jahrbuch der Absatz- und Verbrauchsforschung
128
Journal of the Academy of Marketing Science
125
Working paper / National Bureau of Economic Research, Inc.
122
Europäische Hochschulschriften / 5
111
Management science : journal of the Institute for Operations Research and the Management Sciences
110
NBER Working Paper
105
International journal of industrial organization
103
International journal of market research : JMRS ; the journal of the Market Research Society
101
Journal of marketing management : MM
100
Marketing theory
99
Industrial marketing management : the international journal for industrial and high-tech firms
94
Journal of historical research in marketing
89
Discussion paper / Centre for Economic Policy Research
85
Journal of macromarketing : examining the interactions among markets, marketing, and society
84
Wirtschaftsdienst : Zeitschrift für Wirtschaftspolitik
82
Qualitative market research : an international journal
79
Journal of advertising research
74
Esomar congress
68
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
67
Journal of retailing
66
Gabler Edition Wissenschaft
63
Der Marktforscher : Marktforschung, Absatzforschung, Werbeforschung, Verbrauchsforschung
62
CESifo working papers
61
Review of industrial organization : RIO
61
Journal of business economics : JBE
60
Planung & Analyse : Zeitschrift für Marktforschung und Marketing
60
Springer eBook Collection / Business and Economics
60
Marketing letters : a journal of research in marketing
59
The journal of industrial economics
59
Economics letters
57
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
57
Staff working paper / Bank of Canada
57
European journal of marketing : EJM
56
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ECONIS (ZBW)
80
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1
Transaktionskosten als Einflussfaktoren auf die Einkaufsstättenwahl von Konsumenten
Klein, Andreas
- In:
Marketing : ZFP ; journal of research and management
30
(
2008
)
3
,
pp. 147-160
Persistent link: https://www.econbiz.de/10003743091
Saved in:
2
Linear Mixed Models : Grundidee, Methodik und Anwendung
Landwehr, Jan R.
;
Herrmann, Andreas
;
Heitmann, Mark
- In:
Marketing : ZFP ; journal of research and management
30
(
2008
)
3
,
pp. 175-186
Persistent link: https://www.econbiz.de/10003743096
Saved in:
3
Heterogenität in varianzbasierter Strukturgleichungsmodellierung : eine Analyseprozedur zur systematischen Anwendung von FIMIX-PLS
Sarstedt, Marko
;
Ringle, Christian M.
- In:
Marketing : ZFP ; journal of research and management
30
(
2008
)
4
,
pp. 239-255
Persistent link: https://www.econbiz.de/10003779652
Saved in:
4
Neuere Entwicklungen in der
Marktforschung
Zentes, Joachim
- In:
Marketing : ZFP ; journal of research and management
(
1987
)
Persistent link: https://www.econbiz.de/10001264780
Saved in:
5
Kausalmodelle in der Marketingforschung : EQS als Alternative zu LISREL?
Homburg, Christian
- In:
Marketing : ZFP ; journal of research and management
12
(
1990
)
3
,
pp. 181-192
Persistent link: https://www.econbiz.de/10001093777
Saved in:
6
Strategische Prognose von Markt- und Absatzentwicklungen mit Kohortendesigns
Wimmer, Frank
- In:
Marketing : ZFP ; journal of research and management
12
(
1990
)
3
,
pp. 169-180
Persistent link: https://www.econbiz.de/10001093778
Saved in:
7
Der "Event-History-Ansatz" zur Modellierung von Diffusions- und allgemeinen Kaufentscheidungsprozessen
Hamerle, Alfred
- In:
Marketing : ZFP ; journal of research and management
9
(
1987
)
4
,
pp. 248-256
Persistent link: https://www.econbiz.de/10001039834
Saved in:
8
Nachfragemodelle im Marketing : e. krit. Vergleich
Kaas, Klaus Peter
- In:
Marketing : ZFP ; journal of research and management
9
(
1987
)
4
,
pp. 229-236
Persistent link: https://www.econbiz.de/10001039836
Saved in:
9
Die Aktivierungsforschung im Urteil der Marketingpraxis
Lenz, Manfred
- In:
Marketing : ZFP ; journal of research and management
8
(
1986
)
3
,
pp. 181-185
Persistent link: https://www.econbiz.de/10001015046
Saved in:
10
Typologisierung deutscher Marktforschungsinstitute : Ergebnisse e. empir. Studie
Gaul, Wolfgang
- In:
Marketing : ZFP ; journal of research and management
8
(
1986
)
3
,
pp. 163-172
Persistent link: https://www.econbiz.de/10001015048
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