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Werbung
42
Advertising
30
Consumer behaviour
16
Konsumentenverhalten
16
Advertising effects
15
Werbewirkung
15
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7
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5
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Gierl, Heribert
14
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Marketing : ZFP ; journal of research and management
Journal of advertising research
235
International journal of advertising : the review of marketing communications
212
International journal of advertising : the quarterly review of marketing communications
186
Journal of advertising
185
Journal of business research : JBR
180
Journal of advertising : official publication of the American Academy of Advertising
170
Journal of marketing communications
152
European Journal of Marketing
142
Journal of Consumer Marketing
136
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
89
Journal of promotion management : JPM
85
Management science : journal of the Institute for Operations Research and the Management Sciences
84
Young Consumers
83
Journal of marketing
76
European journal of operational research : EJOR
73
Journal of historical research in marketing
71
Marketing Science
69
European journal of marketing : EJM
68
Journal of promotion management : innovations in planning and applied research
66
Journal of marketing research : JMR
64
Journal of retailing and consumer services
62
International journal of internet marketing and advertising : IJIMA
61
International Marketing Review
59
Strategic Direction
58
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
56
Psychology & marketing
56
Jahrbuch der Absatz- und Verbrauchsforschung
55
International journal of industrial organization
54
Journal of Product & Brand Management
54
NBER working paper series
54
Journal of current issues and research in advertising : JCIRA
51
SpringerLink / Bücher
51
Health marketing quarterly
49
Journal of Services Marketing
46
Journal of current issues and research in advertising
45
NBER Working Paper
45
Wirtschaftsdienst : Zeitschrift für Wirtschaftspolitik
42
Working paper / National Bureau of Economic Research, Inc.
41
Marketing Intelligence & Planning
40
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ECONIS (ZBW)
45
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1
Helden der
Werbung
? : eine Untersuchung der Relevanz von Werbefiguren für das Konsumentenverhalten
Huber, Frank
;
Vollhardt, Kai
;
Meyer, Frederik
- In:
Marketing : ZFP ; journal of research and management
31
(
2009
)
3
,
pp. 183-196
Persistent link: https://www.econbiz.de/10003875532
Saved in:
2
Die Ansprache von Materialismus in der
Werbung
für Finanzdienstleistungsunternehmen
Spilski, Anja
;
Gröppel-Klein, Andrea
;
Hagner, Frauke
- In:
Marketing : ZFP ; journal of research and management
34
(
2012
)
2
,
pp. 92-109
Persistent link: https://www.econbiz.de/10009554429
Saved in:
3
Too hot or not? : consumer responses to different levels of eroticism in advertisements depending on consumer and model gender
Thomas, Stefan
;
Gierl, Heribert
- In:
Marketing : ZFP ; journal of research and management
37
(
2015
)
1
,
pp. 24-41
Persistent link: https://www.econbiz.de/10010513966
Saved in:
4
Play, flow and buy? : influence of players' experiences on consumption-relevant behaviour
Steffen, Celina
;
Schramm-Klein, Hanna
;
Mau, Gunnar
- In:
Marketing : ZFP ; journal of research and management
37
(
2015
)
4
,
pp. 188-200
Persistent link: https://www.econbiz.de/10011561016
Saved in:
5
Can
advertising
compensate the detrimental effects of negative online product reviews?
Bambauer-Sachse, Silke
;
Mangold, Sabrina
- In:
Marketing : ZFP ; journal of research and management
36
(
2014
)
4
,
pp. 240-256
Persistent link: https://www.econbiz.de/10010438087
Saved in:
6
Using the body-sphere approach to predict the effectiveness of similar and attractive models shown in advertisements
Bombe, Sandra
- In:
Marketing : ZFP ; journal of research and management
36
(
2014
)
3
,
pp. 203-214
Persistent link: https://www.econbiz.de/10010394608
Saved in:
7
Werbeallianzen zwischen eigenständigen etablierten Marken
Gierl, Heribert
;
Koncz, Julia
- In:
Marketing : ZFP ; journal of research and management
26
(
2004
)
3
,
pp. 181-197
Persistent link: https://www.econbiz.de/10002177920
Saved in:
8
Der Einfluß der Kultur auf die Standardisierbarkeit erlebnisbetonter
Werbung
: eine empirische Untersuchung in Deutschland, Frankreich und der Schweiz
Dmoch, Thomas
- In:
Marketing : ZFP ; journal of research and management
21
(
1999
)
3
,
pp. 179-195
Persistent link: https://www.econbiz.de/10001457819
Saved in:
9
Internationale Werbebudgetierung in der Automobilindustrie
Landwehr, Rainer
- In:
Marketing : ZFP ; journal of research and management
11
(
1989
)
4
,
pp. 230-238
Persistent link: https://www.econbiz.de/10001078841
Saved in:
10
Product placement : d. Bedeutung d. product placement in TV- u. Kinofilmen aus d. Sicht d. Konsumgüterherstellers
Kalweit, Udo
- In:
Marketing : ZFP ; journal of research and management
10
(
1988
)
2
,
pp. 111-115
Persistent link: https://www.econbiz.de/10001050546
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