Narrow search
Showing 1 - 10 of 13
Cover Image
Do international retailers benefit from being global in emerging countries? : a multilevel study in China
Swoboda, Bernhard; Pennemann, Karin - In: Marketing : ZFP ; journal of research and management 36 (2014) 2, pp. 141-150
Persistent link: https://www.econbiz.de/10010385216
Cover Image
Erfolgsrelevanz von KAM Strategien und Strukturen gegenüber internationalen Handelskunden
Swoboda, Bernhard; Schlüter, Andrea; Olejnik, Edith - In: Marketing : ZFP ; journal of research and management 33 (2011) 4, pp. 278-292
Persistent link: https://www.econbiz.de/10009387765
Cover Image
Neuere Entwicklungen im Handelsmanagement: Umfeldbedingungen und strategische Konzepte
Zentes, Joachim; Swoboda, Bernhard - In: Marketing : ZFP ; journal of research and management 21 (1999) 1, pp. 75-90
Persistent link: https://www.econbiz.de/10001457810
Cover Image
Ausprägungen und Determinanten der zunehmenden Convenienceorientierung von Konsumenten
Swoboda, Bernhard - In: Marketing : ZFP ; journal of research and management 21 (1999) 2, pp. 95-104
Persistent link: https://www.econbiz.de/10001457813
Cover Image
How online trust and online brand equity translate online- and omni-channel-specific instruments into repurchase intentions
Swoboda, Bernhard; Winters, Amelie; Fränzel, Nils - In: Marketing : ZFP ; journal of research and management 43 (2021) 1/2, pp. 37-53
Persistent link: https://www.econbiz.de/10012600955
Cover Image
International grocery retailers' country environment, resources and local performance : a cross-classified mutli-level approach
Swoboda, Bernhard; Morbe, Lukas - In: Marketing : ZFP ; journal of research and management 41 (2019) 1, pp. 4-23
Persistent link: https://www.econbiz.de/10012004771
Cover Image
A cross-lagged analysis of the reciprocal effects of perceived value and retail brand equity
Weindel, Julia; Swoboda, Bernhard - In: Marketing : ZFP ; journal of research and management 38 (2016) 2, pp. 92-104
Persistent link: https://www.econbiz.de/10011566850
Cover Image
Multilevel structural equation modelling in marketing and management research
Hirschmann, Johannes; Swoboda, Bernhard - In: Marketing : ZFP ; journal of research and management 39 (2017) 3, pp. 50-75
Persistent link: https://www.econbiz.de/10011780896
Cover Image
An inter- and intra-format perspective on transfer and perception of retail formats
Swoboda, Bernhard; Morbe, Lukas; Dabija, Dan Cristian - In: Marketing : ZFP ; journal of research and management 39 (2017) 4, pp. 24-36
Persistent link: https://www.econbiz.de/10011780909
Cover Image
E-commerce firms' geographic scope : roles of intangible resources and country-specific moderators
Swoboda, Bernhard; Müller, Marius - In: Marketing : ZFP ; journal of research and management 44 (2022) 1, pp. 3-22
Persistent link: https://www.econbiz.de/10013443622