Very little is known about the business environment in the countries of l'Afrique Occidentale Française (or francophone), the French‐speaking countries of West Africa, here referred to as francophone West Africa (FWA). Yet chief executive officers and corporate managers are under increasing...

There is concern that academic research in marketing does not sufficiently support firms confronting today's hostile business conditions. This paper offers a perspective on enhancing the relevance and rigour of research in marketing. It takes the view that rigorous research conducted on issues...

“Research has a value that does not depend on how true it is” is a quote from Griseri's call for management researchers to concern themselves less with scientific validity and more with relevance, striking a chord within the marketing academy in the light of criticism of the lack of progress...

Purpose – This paper introduces a new approach for autonomous internet‐based environmental scanning, which combines concept of weak signals with “information foraging theory”. Design/methodology/approach – Early detection and rapid action with respect to developments in the operating...

In this article, we present empirical results that document the critical changes in planning attitudes and practices and their implications on strategic market planning. The particular focus of this article is to illustrate the growing use of multiple scenarios as an approach to strategic...

Business is essentially about the management and marketing of innovation and risk. Business life in the 1980s has seen a fundamental shift in the balance of manufacturing industry away from Europe and America to Pacific Basin communities. Those technologies, products and services which provided...