less important. Implications for the marketing of higher education courses are discussed.  …

Purpose – To highlight the potential (as well as perceived barriers) to the wider use of GIS in educational marketing … benefits in educational marketing concerning, for example, the mapping and analysis of participation rates in relation to a … profiling of local areas in order to develop a range of courses designed to appeal to the customer segments therein. Research …

scope. Further research is needed in which the details of marketing education and the requirements of marketing practice are … marketing education. Design/methodology/approach – Assumptions in this debate are challenged by the collection and analysis of … current marketing programmes. Findings – The results indicate that there is a large degree of commonality between the …

research uses primary data collected from postgraduate marketing students at four British universities. Factor analysis is used … marketing education today faces a culturally diverse student body coupled with a notable lack of relevant work experience … support and practical experience in marketing. Research limitations/implications – The sample used is relatively small …

for marketing academics, the PhD, has on their teaching, their research, and the much‐debated “gap” between marketing …. Findings – A strong focus on “scientific” research in the marketing discipline has caused a form of academic myopia, and … academics and marketing practitioners. Design/methodology/approach – A review of the literature and of secondary sources of …

research and teaching in marketing. Design/methodology/approach – Solicited as a viewpoint contribution, with permission to … universities on perceptions of scholarliness in “soft” sciences such as marketing, and hence on the applicability of its research … implications for the structure of research and teaching in university departments and sub‐departments of marketing, in the UK and …

characteristics” of individual research journals are required in other sub‐disciplines of marketing.  …Purpose – The aim is to describe the “empirical characteristics” of the “top” journals in mainstream marketing by … of national versus international research data; the geographical origin of research data; and the geographical …

new, green world. Focuses on a research project currently under way in the cosmetics and toiletries industry, examining … the impact of environmentalism on this industry; discusses specifically the role of marketing. Considers reasons for … adopting a case‐based research methodology and explores the research questions adopted in the study. Discusses one of the case …

It is contended that the theory and practice of qualitative research is an integral part of a comprehensive marketing … with the rich data generated, make qualitative methods eminently suitable for student research, with its attendant … course. Both postgraduate and undergraduate students of marketing may be expected to be familiar with, and have experience of …

research. Whether this is due to ignorance or indifference is not known. Very little good brand name research is done, not for … name and how to conduct brand name research are described.  …