Similar Search Results

Patronage motives and product purchase patterns: a correspondence analysis

Yavas, Ugur - In: Marketing Intelligence & Planning 19 (2001) 2, pp. 97-102

Examines patronage motives and product purchase patterns within the context of a mall. Specifically, determines: the relative importance consumers attach to a set of 24 patronage motives when choosing a place to shop; these shoppers’ purchase patterns of a set of 21 products; and inter and...

Persistent link: https://www.econbiz.de/10014945788

A comparison of online and postal data collection methods in marketing research

McDonald, Heath; Adam, Stewart - In: Marketing Intelligence & Planning 21 (2003) 2, pp. 85-95

population of football club subscribers. The results confirm that the online and postal respondents are demographically different … findings that respondents seem to answer questions differently online than they do via postal methods. The conclusion here is …

Persistent link: https://www.econbiz.de/10014945859

The advertising agency manager’s response patterns to a mail survey and follow‐ups

Zafer Erdogan, B.; Tagg, Stephen - In: Marketing Intelligence & Planning 21 (2003) 6, pp. 392-399

This study reports findings about British advertising agency managers’ response patterns to a mail survey and four follow‐up techniques (original, photocopy, postcard and letter), which were manipulated to determine their individual impact on response rate. Findings should provide original...

Persistent link: https://www.econbiz.de/10014945888

Exploring the need for emotional intelligence and awareness among sales representatives

Manna, Dean R.; Smith, Alan D. - In: Marketing Intelligence & Planning 22 (2004) 1, pp. 66-83

The primary focus of this project is to see if emotional intelligence and awareness training should be introduced into sales training programs and to see if emotional intelligence training is necessary for success in the sales profession. A recent survey of 515 professional sales representatives...

Persistent link: https://www.econbiz.de/10014945902

University strategic marketing activities and business school performance

Hammond, Kevin; Harmon, Harry; Webster, Robert; … - In: Marketing Intelligence & Planning 22 (2004) 7, pp. 732-741

activities and awards have with one another are measured. Best practices are identified. The number of respondents who employ the …

Persistent link: https://www.econbiz.de/10014945945

Impact of TV Commercials on Saudi Children′s Purchase Behaviour

Yavas, Ugur; Abdul‐Gader, Abdulla - In: Marketing Intelligence & Planning 11 (1993) 2, pp. 37-43

A sample of 217 Saudi children was surveyed to determine the impact of television commercials on their purchase behaviour. Reports the results of this survey, broken down by gender and discusses their implications. Offers suggestions for future research.

Persistent link: https://www.econbiz.de/10014946421

Link between Response‐inducing Strategies and Uninformed Response

Schneider, Kenneth C.; Johnson, James C. - In: Marketing Intelligence & Planning 12 (1994) 1, pp. 29-36

response, or the tendency of respondents to deliberately “guess at” or otherwise answer survey questions when they lack …

Persistent link: https://www.econbiz.de/10014946445

Marketing at the Crossroads – A Comment

Wilson, Mike; McDonald, Malcolm - In: Marketing Intelligence & Planning 12 (1994) 1, pp. 42-45

A reply to a recently published report by Coopers & Lybrand, very critical of the state of marketing management in the United Kingdom.

Persistent link: https://www.econbiz.de/10014946447

Estimating the design factor for surveys in Hong Kong

Ching Biu Tse, Alan - In: Marketing Intelligence & Planning 13 (1995) 9, pp. 28-29

Aims to estimate the design factors for surveys in Hong Kong. The design factor is to be used for estimating the true … standard errors in surveys, using non‐simple random sampling methods. The resulting modified standard error can provide more … accurate statistical computation in data analysis. Two surveys were conducted using a standard set of questions, one survey …

Persistent link: https://www.econbiz.de/10014946507

Industrial mail surveys: techniques for inducing response

Jobber, David; O’Reilly, Daragh - In: Marketing Intelligence & Planning 14 (1996) 1, pp. 29-34

A literature review of techniques for raising response rates to industrial mail surveys identified six tried and tested …‐monetary gifts (such as a pen), using stamps on return envelopes, granting anonymity to respondents and following up the initial … the available evidence, users of industrial mail surveys can decide more confidently on their research strategy. …

Persistent link: https://www.econbiz.de/10014946516