Jobber, David; O’Reilly, Daragh - In: Marketing Intelligence & Planning 14 (1996) 1, pp. 29-34
A literature review of techniques for raising response rates to industrial mail surveys identified six tried and tested …‐monetary gifts (such as a pen), using stamps on return envelopes, granting anonymity to respondents and following up the initial … the available evidence, users of industrial mail surveys can decide more confidently on their research strategy. …