Purpose: This study aimed to ascertain the relationship between experiential value, brand attachment and brand loyalty. The authors employed the attachment theory as the theoretical framework and operationalised attachment as a two-dimensional construct: identity-based and bonding-based. The...

Purpose: The current study aims to empirically examine the impact of formal salesforce control systems on salespeople and customer behavior. Design/methodology/approach: Data are collected from 704 salespeople and their respective visiting customers (704) in Ghana. The suggested hypotheses are...

Purpose The purpose of this paper is to identify factors that affect continuance intention towards internet banking usage using the institutional trust theory. Design/methodology/approach Data were collected from 481 internet banking users from a bank in Ghana using a questionnaire. The...

Purpose – This paper seeks to determine from the standpoint of undergraduate students, service‐quality dispositions of bank brands operating in Ghana; in respect of customer service (human interaction), service knowledge and bank infrastructure and technology. Design/methodology/approach –...