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Knowledge acquisition for marketing expert systems based upon marketing problem domain characteristics

Wagner, William P.; Zubey, Michael L. - In: Marketing Intelligence & Planning 23 (2005) 4, pp. 403-416

‐traditional knowledge‐acquisition techniques when working on some types of applications. Further research could offer guidance in choosing … empirical research can be used for mapping between marketing problem domains and knowledge acquisition techniques. The key to … – Recent empirical research in the field of expert systems shows that certain knowledge‐acquisition techniques are …

Persistent link: https://www.econbiz.de/10014945975

Developing Information Strategies in the UK Financial Services Sector

Morgan, Neil A. - In: Marketing Intelligence & Planning 7 (1989) 7/8, pp. 24-28

marketing information and research strategies which will help them restore some stability to their business. The emerging … marketing information and research strategies amongst the largest UK financial services companies are illustrated and the … implications for the marketing research industry both now and in the future are examined. …

Persistent link: https://www.econbiz.de/10014946363

Business Intelligence in the Post‐modern Era

Soderlund, Magnus - In: Marketing Intelligence & Planning 8 (1990) 1, pp. 7-10

In the post‐modern era, the business environment of the firm is becoming increasingly turbulent and chaotic. Many firms have responded by using business intelligence, usually in the form of scanning departments and formal information systems. However, these methods have ot proved to be...

Persistent link: https://www.econbiz.de/10014946368

Information Systems: The UK Retail Financial Services Sector

Watkins, Jeff - In: Marketing Intelligence & Planning 10 (1992) 6, pp. 13-17

Focuses on the retail sector of financial services in the UK. Describes the three stages of a model for business process transformations; administrative IT, market‐led IT and business process redesign, this last being revolutionary involving major changes. Goes on to show that this blend of...

Persistent link: https://www.econbiz.de/10014946397

Doing Business in Europe: A Review of Online Information Sources

Reid, Christine D. - In: Marketing Intelligence & Planning 10 (1992) 6, pp. 31-36

Discusses the possible information implications for the 12 member ations of the EC involving the removal of barriers between the countries. Looks particularly at how technology will operate for all information services. Examines the various European services and their functions, closes with...

Persistent link: https://www.econbiz.de/10014946400

The Role of Competitor Information Systems

Fletcher, Keith; Donaghy, Mark - In: Marketing Intelligence & Planning 11 (1993) 7, pp. 4-18

Considers the nature and scope of a competitor in‐formation system (CIS) and the contribution to strategic planning decisions. Investigates the process of operationalizing a CIS as an “intelligence cycle” with discrete organizational activities of identifying eeds, collecting, processing,...

Persistent link: https://www.econbiz.de/10014946437

Marketing Information Systems in Universities

Gabbott, Mark; Sutherland, Ewan - In: Marketing Intelligence & Planning 11 (1993) 7, pp. 19-28

Explains how it is possible for universities which are part of the UCCA/PCAS system to develop insights into their recruitment process. The changes to the university sector and government funding of higher education make it critical for universities to understand the higher education...

Persistent link: https://www.econbiz.de/10014946438

MkIS support for the marketing management process : perceived improvements for marketing management

Talvinen, Jari M.; Saarinen, Timo - In: Marketing Intelligence & Planning 13 (1995) 1, pp. 18-27

technical and functional integration when needed. According to marketing managers surveyed, those who invested in more …

Persistent link: https://www.econbiz.de/10014946483

Information systems development in retailing

Burden, Rebecca; Proctor, Tony - In: Marketing Intelligence & Planning 15 (1997) 2, pp. 106-111

Reviews an approach to information systems development through the medium of a case study. The case study looks specifically at the introduction of an information technology (IT) system into a well known retail organization. Gives particular attention to how the retailer tried to satisfy its...

Persistent link: https://www.econbiz.de/10014946571

Telecommunications issues: the marketing managers’ viewpoint

Willems, John R.; Ketler, Karen - In: Marketing Intelligence & Planning 17 (1999) 3, pp. 127-135

issues: standard or clerical applications, such as e‐mail or voice mail; advanced applications, such as conducting business … advantage. Surprisingly, marketing managers rated the standard applications as the most important. The explanation was found in … training, but especially in the advanced applications and managerial issues. Rather than placing emphasis on the strategic …

Persistent link: https://www.econbiz.de/10014946654