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Marketing Letters
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Hierarchical Bayesian conjoint models incorporating measurement uncertainty
Liechty, John
;
Fong, Duncan
;
Huizingh, Eelko
;
Bruyn, Arnaud
- In:
Marketing Letters
19
(
2008
)
2
,
pp. 141-155
Persistent link: https://www.econbiz.de/10005716496
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2
Beyond conjoint analysis: Advances in preference measurement
Netzer, Oded
;
Toubia, Olivier
;
Bradlow, Eric
;
Dahan, Ely
; …
- In:
Marketing Letters
19
(
2008
)
3
,
pp. 337-354
Persistent link: https://www.econbiz.de/10005680455
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