Wachtel, Stephan; Otter, Thomas - In: Marketing Science 32 (2013) 1, pp. 170-185
We reanalyze endogenous sample selection in the context of customer scoring, targeting, and influencing decisions …. Scoring relies on ordered lists of probabilities that customers act in a way that contributes revenues, e.g., purchase …, whereas scoring can proceed relatively successfully based on simpler models that provide (local) approximations, capitalizing …