Existing research on choice designs focuses exclusively on compensatory models that assume that all available alternatives are considered in the choice process. In this paper, we develop a method to construct efficient designs for a two-stage, consider-then-choose model that involves a...

The use of adaptive designs in conjoint analysis has been shown to lead to an endogeneity bias in part-worth estimates using sampling experiments. In this paper, we re-examine the endogeneity issue in light of the likelihood principle. The likelihood principle asserts that all relevant...

Whereas literature in marketing shows that individuals often use noncompensatory decision rules, existing research on dyadic choice is based on compensatory models. In this paper we present a dyadic consider-then-choose model that investigates both compensatory and noncompensatory aspects of the...