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Analytic approaches to product and marketing planning : The second conference
Srivastava, Rajendra K.
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ed.
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Shocker, Allan D.
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contributor
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1982
Persistent link: https://www.econbiz.de/10000023898
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Identifying competitive product-market boundaries : strategic and analytical issues : research program
Day, George S.
;
Shocker, Allan D.
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1976
Persistent link: https://www.econbiz.de/10002061451
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