//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"Marketing accountability for marketing and non-marketing outcomes"
~person:"Bruwer, Johan"
~person:"Gaffar, Vanessa"
~person:"Usman, Osly"
~person:"Verhoef, Peter C."
~type:"article"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Is saving too low in the Unite...
Similar by subject
Narrow search
Delete all filters
| 6 applied filters
Year of publication
From:
To:
Subject
All
Accounting
1
Betriebliche Kennzahl
1
Beziehungsmarketing
1
Consumer behaviour
1
Customer feedback metrics
1
Customer satisfaction
1
Financial ratio
1
Konsumentenverhalten
1
Kundenzufriedenheit
1
Marketing
1
Measurement
1
Messung
1
Performance measurement
1
Performance-Messung
1
Rechnungswesen
1
Relationship marketing
1
customer behavior
1
customer satisfaction
1
firm performance
1
marketing accountability
1
net promoter score
1
more ...
less ...
Online availability
All
Undetermined
1
Type of publication
All
Article
Type of publication (narrower categories)
All
Aufsatz im Buch
1
Book section
1
Language
All
English
1
Author
All
Bruwer, Johan
Gaffar, Vanessa
Usman, Osly
Verhoef, Peter C.
Aksoy, Lerzan
1
Beck, Ben B.
1
Germann, Frank
1
Gruca, Thomas S.
1
Haan, Evert de
1
Hess, Ronald L. <Jr.>
1
Keiningham, Timothy
1
Lariviere, Bart
1
Meloy, Margaret G.
1
Petersen, J. Andrew
1
Rego, Lopo L.
1
Rust, Roland T.
1
Venkatesan, Rajkumar
1
Wiesel, Thorsten
1
Williams, Luke
1
Zhu, John Jianjun
1
more ...
less ...
Published in...
All
Marketing accountability for marketing and non-marketing outcomes
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
6
Journal of retailing
6
Asia Pacific journal of marketing and logistics
5
Journal of retailing and consumer services
5
International journal of wine business research : IJWBR
4
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
4
Journal of marketing
3
Journal of the Academy of Marketing Science
3
Marketing letters : a journal of research in marketing
3
Tourism analysis : an interdisciplinary tourism & hospitality journal
3
International journal of event and festival management
2
International journal of hospitality management
2
Journal of business research : JBR
2
Journal of interactive marketing
2
The international review of retail, distribution and consumer research
2
Agrekon
1
Australasian marketing journal : AMJ ; official journal of the Australia-New Zealand Marketing Academy (ANZMAC)
1
Cogent business & management
1
European journal of marketing : EJM
1
GfK marketing intelligence review : Marketingforschung für die Praxis
1
Industrial marketing management : the international journal for industrial and high-tech firms
1
International journal of contemporary hospitality management
1
International journal of islamic marketing and branding
1
International journal of management reviews : IJMR
1
Inventi impact: service sector
1
Jahrbuch der Absatz- und Verbrauchsforschung
1
Journal of advertising research
1
Journal of food products marketing
1
Journal of international consumer marketing
1
Journal of international food & agribusiness marketing : JIFAM
1
Journal of service research : JSR
1
Journal of strategic marketing
1
MSI reports : working paper series
1
The journal of consumer marketing
1
The journal of product & brand management
1
Tourism and hospitality research : THR
1
Universia business review : UBR
1
more ...
less ...
Source
All
ECONIS (ZBW)
1
Showing
1
-
1
of
1
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Customer feedback metrics for marketing accountability
Haan, Evert de
;
Verhoef, Peter C.
;
Wiesel, Thorsten
- In:
Marketing accountability for marketing and …
,
(pp. 49-74)
.
2021
Persistent link: https://www.econbiz.de/10012653774
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->