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~isPartOf:"Marketing accountability for marketing and non-marketing outcomes"
~person:"Bruwer, Johan"
~person:"Usman, Osly"
~person:"Verhoef, Peter C."
~type_genre:"Book section"
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Customer feedback metrics for marketing accountability
Haan, Evert de
;
Verhoef, Peter C.
;
Wiesel, Thorsten
- In:
Marketing accountability for marketing and …
,
(pp. 49-74)
.
2021
Persistent link: https://www.econbiz.de/10012653774
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