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~isPartOf:"Marketing and research today : the journal of the European Society for Opinion and Marketing Research"
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Marketing and research today : the journal of the European Society for Opinion and Marketing Research
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Quantitative Ansätze in der Betriebswirtschaftslehre : Bericht von d. wissenschaftl. Tagung d. Verbandes d. Hochschullehrer für Betriebswirtschaft e.V. vom 1. - 3. Juni 1977 in Darmstadt
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Brand loyalty : now you see it, now you don't
Scriven, John
- In:
Marketing and research today : the journal of the …
22
(
1994
)
2
,
pp. 99-106
Persistent link: https://www.econbiz.de/10001167293
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