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Business buyers acceptance of information system : integrating buyers' perceptions of technology and perceptions of service value
Marimuthu, Malliga - In: Marketing in the new global order : challenges and …, (pp. 321-329). 2007
Persistent link: https://www.econbiz.de/10003736473
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Is trust in first time service providers germane to the acceptance of new information systems?
Marimuthu, Malliga; Dean, Alison - In: Marketing in the new global order : challenges and …, (pp. 367-376). 2007
Persistent link: https://www.econbiz.de/10003736486