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Damaging brands through market research : can customer involvement in prediction markets damage brands?
Horn, Christian Franz; Brem, Alexander; Ivens, Björn - In: Marketing intelligence & planning 32 (2014) 2, pp. 232-248
Persistent link: https://www.econbiz.de/10010364043
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Ecosystem innovation
Euchner, Jim - In: Research technology management : RTM 59 (2016) 2, pp. 9-10
Persistent link: https://www.econbiz.de/10011458842
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The influence of collaborative IT tools on NPD : high-performing NPD teams tend to use collaborative tools such as wikis and microblogs throughout the NPD process
Marion, Tucker J.; Reid, Mike; Hultink, Erik J.; … - In: Research technology management : RTM 59 (2016) 2, pp. 47-53
Persistent link: https://www.econbiz.de/10011458863
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Reinventing supplier innovation relationships
Slowinski, Gene; Sagal, Matthew; Williams, Kimberly A.; … - In: Research technology management : RTM 58 (2015) 6, pp. 38-44
Persistent link: https://www.econbiz.de/10011399044
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Defining the varieties of user innovation
Gobble, Mary Anne M. - In: Research technology management : RTM 59 (2016) 6, pp. 47-50
Persistent link: https://www.econbiz.de/10011613975
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Frugal innovation and knowledge transferability : innovation for emerging markets using home-based R&D
Altmann, Peter; Engberg, Robert - In: Research technology management : RTM 59 (2016) 1, pp. 48-55
Persistent link: https://www.econbiz.de/10011586458
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Biomimicry : streamlining the front end of innovation for environmentally sustainable products
Kennedy, Emily Barbara; Marting, Thomas Andrew - In: Research technology management : RTM 59 (2016) 4, pp. 40-47
Persistent link: https://www.econbiz.de/10011533917
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Creating a culture of productivity and collaborative innovation : Orion's R&D transformation
Thong, Robert; Lotta, Timo - In: Research technology management : RTM 58 (2015) 3, pp. 41-50
Persistent link: https://www.econbiz.de/10011284355
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Avoiding the pitfalls of reverse innovation : lessons learned from Essilor
Hadengue, Marine; Marcellis-Warin, Nathalie de; … - In: Research technology management : RTM 60 (2017) 3, pp. 40-47
Persistent link: https://www.econbiz.de/10011675932
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Innovation succession
Euchner, Jim - In: Research technology management : RTM 61 (2018) 1, pp. 11-12
Persistent link: https://www.econbiz.de/10011817342