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Competitor analysis practices of British charities
Bennett, Roger - In: Marketing intelligence & planning 21 (2003) 6, pp. 335-345
Persistent link: https://www.econbiz.de/10006966799
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Headteacher characteristics, management style and attitudes towards the acceptance of commercial sponsorship by state-funded schools
Bennett, Roger; Gabriel, Helen - In: Marketing intelligence & planning 17 (1999) 1, pp. 41-52
Persistent link: https://www.econbiz.de/10006990008
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Communicator credibility, personality factors and customer responses to comparative advertising claims
Bennett, Roger - In: Marketing intelligence & planning 15 (1997) 2-3, pp. 85-96
Persistent link: https://www.econbiz.de/10006998579
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Advertising planning, ad-agency use of advertising models, and the academic practitioner divide
Gabriel, Helen; Kottasz, Rita; Bennett, Roger - In: Marketing intelligence & planning 24 (2006) 5, pp. 505
Persistent link: https://www.econbiz.de/10007285403