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Walsh, Gianfranco
6
Mitchell, Vincent-Wayne
4
Frenzel, Tobias
2
Hassan, Louise M.
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Hastings, Gerard
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Marketing intelligence & planning
Schriftenreihe Marketing, Management
71
Arbeitspapier / Institut für Marketing, Universität Mannheim
61
Journal of business research : JBR
34
Jahrbuch der Absatz- und Verbrauchsforschung
27
Marketing : ZFP ; journal of research and management
21
Journal of Business Research
13
Schriftenreihe Marketing Management
13
Wirtschaftswissenschaftliches Studium : WiSt ; Zeitschrift für Studium und Forschung
12
Neuronale Netze im Marketing-Management : praxisorientierte Einführung in modernes Data-Mining
10
Psychology & marketing
10
Management Know-how
9
The journal of brand management : an international journal
9
European journal of marketing : EJM
8
Journal of marketing management : MM
8
British journal of management : BJM
7
Ertragsorientiertes Zielkundenmanagement für Finanzdienstleister : innovative Strategien, Konzepte, Tools
7
European management journal
7
Marketing review St. Gallen : Marketingfachzeitschrift für Theorie & Praxis
7
Springer eBook Collection / Business and Economics
7
The journal of services marketing
7
Arbeitspapier Nr. ... der Forschungsgruppe Integriertes Erdgas-Marketing
6
Corporate reputation review : an international journal
6
Der Markt : international journal of marketing
6
Luxury marketing : a challenge for theory and practice
6
The journal of product & brand management
6
Web 2.0 : neue Perspektiven für Marketing und Medien
6
Ganzheitliches Corporate Finance Management : Konzept - Anwendungsfelder - Praxisbeispiele
5
Journal of Services Marketing
5
Journal of the Academy of Marketing Science
5
Konsumentenverhalten im Internet : Konzepte, Erfahrungen, Methoden
5
Planung & Analyse : Zeitschrift für Marktforschung und Marketing
5
European Journal of Marketing
4
Journal of Consumer Marketing
4
Journal of Product & Brand Management
4
Reihe: Management-Know-how / M : praxisnah und aktuell
4
Thexis : Fachzeitschrift für Marketing ; Fachzeitschrift für Marketing des Instituts für Marketing und Handel an der Universität St. Gallen
4
Das Internet der Zukunft : bewährte Erfolgstreiber und neue Chancen ; Wolfgang Fritz zum 60. Geburtstag
3
Die Unternehmung : Swiss journal of business research and practice ; Organ der Schweizerischen Gesellschaft für Betriebswirtschaft (SGB)
3
Gabler Edition Wissenschaft
3
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ECONIS (ZBW)
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Internet-induced changes in consumer music procurement behavior: a German perspective
Walsh, Gianfranco
;
Mitchell, Vincent-Wayne
;
Frenzel, Tobias
- In:
Marketing intelligence & planning
21
(
2003
)
4-5
,
pp. 305-317
Persistent link: https://www.econbiz.de/10006967579
Saved in:
2
Internet-induced changes in consumer music procurement behavior: a German perspective
Walsh, Gianfranco
;
Mitchell, Vincent-Wayne
;
Frenzel, Tobias
- In:
Marketing intelligence & planning
21
(
2003
)
5
,
pp. 305-317
Persistent link: https://www.econbiz.de/10006967706
Saved in:
3
HELP : for a life without tobacco ; a case study on demarketing across two levels
Hassan, Louise M.
;
Shiu, Edward
;
Walsh, Gianfranco
; …
- In:
Marketing intelligence & planning
27
(
2009
)
4
,
pp. 486-502
Persistent link: https://www.econbiz.de/10009526342
Saved in:
4
HELP - for a life without tobacco: a case study on demarketing across two levels
Hassan, Louise M.
;
Shiu, Edward
;
Walsh, Gianfranco
; …
- In:
Marketing intelligence & planning
27
(
2009
)
4
,
pp. 486-502
Persistent link: https://www.econbiz.de/10008259438
Saved in:
5
Demographic characteristics of consumers who find it difficult to decide
Walsh, Gianfranco
;
Mitchell, Vincent-Wayne
- In:
Marketing intelligence & planning
23
(
2005
)
2-3
,
pp. 281-295
Persistent link: https://www.econbiz.de/10006959226
Saved in:
6
Demographic characteristics of consumers who find it difficult to decide
Walsh, Gianfranco
;
Mitchell, Vincent-Wayne
- In:
Marketing intelligence & planning
23
(
2005
)
3
,
pp. 281-295
Persistent link: https://www.econbiz.de/10006959453
Saved in:
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