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Engaging the purchase motivations to charm shoppers
Miranda, Mario J. - In: Marketing intelligence & planning 27 (2009) 1, pp. 127-145
Persistent link: https://www.econbiz.de/10009526386
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Engaging the purchase motivations to charm shoppers
Miranda, Mario J. - In: Marketing intelligence & planning 27 (2009) 1, pp. 127-145
Persistent link: https://www.econbiz.de/10008167283
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Are supermarket shoppers attracted to specialty merchandise rewards?
Miranda, Mario J.; Kónya, László - In: Marketing intelligence & planning 26 (2008) 1, pp. 43-59
Persistent link: https://www.econbiz.de/10007918795
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Shoppers' satisfaction levels are not the only key to store loyalty
Miranda, Mario J.; Kónya, László; Havrila, Inka - In: Marketing intelligence & planning 23 (2005) 2-3, pp. 220-236
Persistent link: https://www.econbiz.de/10007781423
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Shoppers' satisfaction levels are not the only key to store loyalty
Miranda, Mario J.; Kónya, László; Havrila, Inka - In: Marketing intelligence & planning 23 (2005) 2, pp. 220
Persistent link: https://www.econbiz.de/10007783149