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Conceptualising electronic word of mouth activity: An input-process-output perspective
Chan, Yolanda Y.Y.; Ngai, E.W.T. - In: Marketing intelligence & planning 29 (2011) 5, pp. 488-517
Persistent link: https://www.econbiz.de/10009251720
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Customer relationship management research (1992-2002): An academic literature review and classification
Ngai, E.W.T. - In: Marketing intelligence & planning 23 (2005) 6-7, pp. 582-605
Persistent link: https://www.econbiz.de/10006956494
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Customer relationship management research (1992-2002): An academic literature review and classification
Ngai, E.W.T. - In: Marketing intelligence & planning 23 (2005) 6, pp. 582-605
Persistent link: https://www.econbiz.de/10006958123