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Complementary and alternative medicine : shaping a marketing research agenda
Vos, Lynn; Brennan, Ross - In: Marketing intelligence & planning 28 (2010) 2/3, pp. 349-364
Persistent link: https://www.econbiz.de/10003989434
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Reaching and influencing consumers in the prescription medicine market
Peters, Julia; Nel, Deon; Adam, Stewart - In: Marketing intelligence & planning 27 (2009) 7, pp. 909-925
Persistent link: https://www.econbiz.de/10009526314
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An empirical study of the antecedents and consequences of brand engagement
Wong, Ho Yin; Merrilees, Bill - In: Marketing intelligence & planning 33 (2015) 4, pp. 575-591
Persistent link: https://www.econbiz.de/10011381691
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Factors affecting consumers' green product purchase decisions
Kumar, Prashant; Ghodeswar, Bhimrao M. - In: Marketing intelligence & planning 33 (2015) 3, pp. 330-347
Persistent link: https://www.econbiz.de/10011298763
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Challenging the use of generational segmentation through understanding of self-indentity
Gardiner, Sarah; Grace, Debra; King, Ceridwyn - In: Marketing intelligence & planning 31 (2013) 6, pp. 639-653
Persistent link: https://www.econbiz.de/10010226611
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Damaging brands through market research : can customer involvement in prediction markets damage brands?
Horn, Christian Franz; Brem, Alexander; Ivens, Björn - In: Marketing intelligence & planning 32 (2014) 2, pp. 232-248
Persistent link: https://www.econbiz.de/10010364043
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Coupon redemption behaviour : a Malaysian cross-segment investigation
Kitchen, Philip J.; Sharifah Faridah Syed Alwi; Norbani … - In: Marketing intelligence & planning 32 (2014) 1, pp. 66-88
Persistent link: https://www.econbiz.de/10010252036
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Customer engagement planning emerging from the "individualist-collectivist"-framework : an empirical examination in China and UK
Bang, Nguyen; Chang, Kirk; Simkin, Lyndon - In: Marketing intelligence & planning 32 (2014) 1, pp. 41-65
Persistent link: https://www.econbiz.de/10010252037
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An exploration of environmentally-conscious consumers and the reasons why they do not buy green products
Johnstone, Micael-Lee; Tan, Lay Peng - In: Marketing intelligence & planning 33 (2015) 5, pp. 804-825
Persistent link: https://www.econbiz.de/10011447634
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An exploratory examination of the strategic direction of the Gaelic Athletic Association via the application of sports marketing segmentation bases
Gallagher, Damian; O'Connor, Christina; Gilmore, Audrey - In: Marketing intelligence & planning 34 (2016) 2, pp. 203-222
Persistent link: https://www.econbiz.de/10011568665