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Brand management
103
Markenführung
103
Consumer behaviour
99
Konsumentenverhalten
99
Relationship marketing
99
Beziehungsmarketing
97
Brand image
66
Markenimage
66
Marketing
46
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38
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38
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28
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28
Social Web
28
Social web
28
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26
Marketingmanagement
26
Dienstleistungsqualität
22
Service quality
22
Customer satisfaction
19
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19
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Brennan, Ross
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4
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Oliveira, Marta Olivia Rovedder de
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2
Casidy, Riza
2
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2
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2
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2
Kumar, Vikas
2
Lim, Ming
2
Luce, Fernando Bins
2
Merrilees, Bill
2
Mysen, Tore
2
Nguyen, Tho D.
2
Omar, Maktoba
2
Paliwoda, Stanley J.
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Marketing intelligence & planning
Journal of business research : JBR
1,298
SpringerLink / Bücher
933
Journal of retailing and consumer services
803
European Journal of Marketing
632
The journal of brand management : an international journal
631
Industrial marketing management : the international journal for industrial and high-tech firms
594
The journal of product & brand management
408
International journal of hospitality management
351
Journal of the Academy of Marketing Science
295
European journal of marketing : EJM
288
Journal of strategic marketing
288
Marketing Intelligence & Planning
284
Journal of marketing
272
Journal of marketing management : MM
250
The journal of services marketing
250
The journal of business & industrial marketing
248
Springer eBook Collection
243
Psychology & marketing
232
The service industries journal
231
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
221
Asia Pacific journal of marketing and logistics
219
Journal of Food Distribution Research
208
Journal of Product & Brand Management
208
Europäische Hochschulschriften / 5
207
Gabler Edition Wissenschaft
198
Springer eBook Collection / Business and Economics
194
Tourism management : research, policies, practice
189
Journal of marketing research : JMR
184
Journal of Business & Industrial Marketing
181
Journal of travel and tourism marketing
181
Journal of Consumer Marketing
177
Cogent business & management
172
Strategic Direction
168
Journal of retailing
166
International journal of contemporary hospitality management
163
International Journal of Bank Marketing
157
International journal of electronic customer relationship management : IJECRM
157
Management science : journal of the Institute for Operations Research and the Management Sciences
156
Journal of marketing communications
146
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ECONIS (ZBW)
219
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1
How do e-stores grow their market share?
Klepek, Martin
;
Kvíčala, Daniel
- In:
Marketing intelligence & planning
40
(
2022
)
8
,
pp. 945-957
Persistent link: https://www.econbiz.de/10013393614
Saved in:
2
An empirical study of the antecedents and consequences of
brand
engagement
Wong, Ho Yin
;
Merrilees, Bill
- In:
Marketing intelligence & planning
33
(
2015
)
4
,
pp. 575-591
Persistent link: https://www.econbiz.de/10011381691
Saved in:
3
Damaging brands through market research : can customer involvement in prediction markets damage brands?
Horn, Christian Franz
;
Brem, Alexander
;
Ivens, Björn
- In:
Marketing intelligence & planning
32
(
2014
)
2
,
pp. 232-248
Persistent link: https://www.econbiz.de/10010364043
Saved in:
4
The concept of online corporate
brand
experience : an empirical assessment
Khan, Imran
;
Rahman, Zillur
;
Ratma, Mobin
- In:
Marketing intelligence & planning
34
(
2016
)
5
,
pp. 711-730
Persistent link: https://www.econbiz.de/10011534943
Saved in:
5
Luxury
brand
commitment : a study of Chinese consumers
Li, Ning
;
Robson, Andrew
;
Coates, Nigel
- In:
Marketing intelligence & planning
32
(
2014
)
7
,
pp. 769-793
Persistent link: https://www.econbiz.de/10010423287
Saved in:
6
Customer
brand
co-creation : a conceptual model
France, Cassandra
;
Merrilees, Bill
;
Miller, Dale
- In:
Marketing intelligence & planning
33
(
2015
)
6
,
pp. 848-864
Persistent link: https://www.econbiz.de/10011447671
Saved in:
7
Determining the causal relationships that affect consumer-based
brand
equity : the mediating effect of
brand
loyalty
Torres, Pedro Marcelo
;
Augusto, Mário Gomes
;
Lisboa, …
- In:
Marketing intelligence & planning
33
(
2015
)
6
,
pp. 944-956
Persistent link: https://www.econbiz.de/10011447747
Saved in:
8
Antecedents of similarity perception for store-branded lookalikes
Zhou, Li
- In:
Marketing intelligence & planning
40
(
2022
)
2
,
pp. 169-183
Persistent link: https://www.econbiz.de/10013172919
Saved in:
9
Place-based
brand
experience, place attachment and loyalty
Cardinale, Sylvia
;
Bang, Nguyen
;
Melewar, T. C.
- In:
Marketing intelligence & planning
34
(
2016
)
3
,
pp. 302-317
Persistent link: https://www.econbiz.de/10011570770
Saved in:
10
Gen Y-ers’
brand
loyalty drivers in emerging devices
Giovanis, Apostolos
;
Athanasopoulou, Pinelopi
- In:
Marketing intelligence & planning
35
(
2017
)
6
,
pp. 805-821
Persistent link: https://www.econbiz.de/10011797980
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