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Measuring the effectiveness of marketing information systems: An empirically validated instrument
Gounaris, Spiros P.
;
Panigyrakis, George G.
; …
- In:
Marketing intelligence & planning
25
(
2007
)
6-7
,
pp. 612-631
Persistent link: https://www.econbiz.de/10007871903
Saved in:
2
Measuring the effectiveness of marketing information systems: An empirically validated instrument
Gounaris, Spiros P.
;
Panigyrakis, George G.
; …
- In:
Marketing intelligence & planning
25
(
2007
)
6
,
pp. 612-631
Persistent link: https://www.econbiz.de/10007797767
Saved in:
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