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Brand management
3
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3
Firmenimage
3
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3
Beziehungsmarketing
2
Brand architecture
2
Markenarchitektur
2
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Melewar, T. C.
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Balmer, John M. T.
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Bartholmé, Roland H.
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Marketing intelligence & planning
Journal of business research : JBR
46
Advances in business marketing and purchasing
27
Industrial marketing management : the international journal for industrial and high-tech firms
15
Advances in culture, tourism and hospitality research
13
Psychology & marketing
13
The marketing review
12
Qualitative market research : an international journal
11
Emerald insight
10
European journal of marketing : EJM
8
International studies of management and organization
8
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
8
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
7
The journal of brand management : an international journal
7
The journal of business & industrial marketing
7
Journal of business-to-business marketing
6
Journal of marketing management : MM
6
The complexity turn : cultural, management, and marketing applications
6
Building corporate identity, image and reputation in the digital era
5
International journal of business and economics
5
Australasian marketing journal
4
Corporate communications : an international journal
4
Corporate reputation review : an international journal
4
Journal of marketing communications
4
Journal of world business : JWB
4
International journal of contemporary hospitality management
3
Journal of general management
3
Journal of innovation & knowledge : JIK
3
Journal of retailing and consumer services
3
Journal of strategic marketing
3
Routledge studies in marketing
3
Advances in Business Marketing and Purchasing Ser.
2
Business-to-business brand management : theory, research and executive case study exercises
2
Consumer behavior in tourism and hospitality research
2
Corporate reputation review
2
EuroMed journal of business
2
Facets of corporate identity, communication, and reputation
2
International journal of business and globalisation : IJBG
2
International marketing review
2
Journal of Asia Pacific business
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ECONIS (ZBW)
6
OLC EcoSci
3
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1
Exploring the auditory dimension of corporate identity management
Bartholmé, Roland H.
;
Melewar, T. C.
- In:
Marketing intelligence & planning
29
(
2011
)
2
,
pp. 92-107
Persistent link: https://www.econbiz.de/10009156917
Saved in:
2
Corporate branding, identity image and reputation (COBIR)
Melewar, T. C.
(
contributor
)
-
2013
Persistent link: https://www.econbiz.de/10010127922
Saved in:
3
Universities and export market orientation : an exploratory study of UK post-92 universities
Asaad, Yousra
;
Melewar, T. C.
;
Cohen, Geraldine
; …
- In:
Marketing intelligence & planning
31
(
2013
)
7
,
pp. 838-856
Persistent link: https://www.econbiz.de/10010227489
Saved in:
4
Place-based brand experience, place attachment and loyalty
Cardinale, Sylvia
;
Bang, Nguyen
;
Melewar, T. C.
- In:
Marketing intelligence & planning
34
(
2016
)
3
,
pp. 302-317
Persistent link: https://www.econbiz.de/10011570770
Saved in:
5
A strategic supply chain approach : consortium marketing in the Italian leatherwear industry
Guercini, Simone
;
Woodside, Arch G.
- In:
Marketing intelligence & planning
30
(
2012
)
7
,
pp. 700-716
Persistent link: https://www.econbiz.de/10009671115
Saved in:
6
Corporate brand-rapture theory : antecedents, processes, and consequences
Lloyd, Stephen
;
Woodside, Arch G.
- In:
Marketing intelligence & planning
31
(
2013
)
5
,
pp. 472-488
Persistent link: https://www.econbiz.de/10010127918
Saved in:
7
Corporate brand-rapture theory: antecedents, processes, and consequences
Lloyd, Stephen
;
Woodside, Arch
- In:
Marketing intelligence & planning
31
(
2013
)
5
,
pp. 472-488
Persistent link: https://www.econbiz.de/10010162090
Saved in:
8
Anti-social behaviour: profiling the lives behind road rage
Woodside, Arch
- In:
Marketing intelligence & planning
26
(
2008
)
5
,
pp. 459-480
Persistent link: https://www.econbiz.de/10008087951
Saved in:
9
Anti-social behaviour: profiling the lives behind road rage
Woodside, Arch
- In:
Marketing intelligence & planning
26
(
2008
)
4-5
,
pp. 459-480
Persistent link: https://www.econbiz.de/10008099973
Saved in:
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