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Heterogeneous sources of customer-based brand equity within a product category
Wang, Luming; Finn, Adam - In: Marketing intelligence & planning 31 (2013) 6, pp. 674-696
Persistent link: https://www.econbiz.de/10010226587
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Pegasus town : innovative marketing of a new property venture
Briggs, Maxwell - In: Marketing intelligence & planning 29 (2011) 6, pp. 602-610
Persistent link: https://www.econbiz.de/10009385346
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How do e-stores grow their market share?
Klepek, Martin; Kvíčala, Daniel - In: Marketing intelligence & planning 40 (2022) 8, pp. 945-957
Persistent link: https://www.econbiz.de/10013393614
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Impact of political marketing strategies on the BOP voters in India
Mukherjee, Srabanti; Srivastava, Abhinav; Datta, Biplab; … - In: Marketing intelligence & planning 40 (2022) 8, pp. 994-1009
Persistent link: https://www.econbiz.de/10013393625
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Future research directions in tourism marketing
Tsiotsou, Rodoula; Ratten, Vanessa - In: Marketing intelligence & planning 28 (2010) 4, pp. 533-544
Persistent link: https://www.econbiz.de/10008652204
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The use of communication activities in the development of small to medium-sized enterprise brands
Centeno, Edgar; Hart, Susan - In: Marketing intelligence & planning 30 (2012) 2, pp. 250-265
Persistent link: https://www.econbiz.de/10009570956
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The brand-wagon : emerging art markets and the Venice Biennale
Rodner, Victoria L.; Omar, Maktoba; Thomson, Elaine - In: Marketing intelligence & planning 29 (2011) 3, pp. 319-336
Persistent link: https://www.econbiz.de/10009156878
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A brand for all the nations : the development of the world heritage brand in emerging markets
Ryan, Jason; Silvanto, Sari - In: Marketing intelligence & planning 29 (2011) 3, pp. 305-318
Persistent link: https://www.econbiz.de/10009156881
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Re-branding Africa
Osei, Collins; Gbadamosi, Ayantunji - In: Marketing intelligence & planning 29 (2011) 3, pp. 284-304
Persistent link: https://www.econbiz.de/10009156885
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Branding at the base of pyramid : a Zimbabwean perspective
Chikweche, Tendai; Fletcher, Richard - In: Marketing intelligence & planning 29 (2011) 3, pp. 247-263
Persistent link: https://www.econbiz.de/10009156890