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BRAND MANAGEMENT IN SMALL AND...
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Brand management
103
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103
Brand image
65
Consumer behaviour
65
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65
Markenimage
65
Marketing
46
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37
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30
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30
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24
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24
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19
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19
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18
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18
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10
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Marketing intelligence & planning
Journal of business research : JBR
757
SpringerLink / Bücher
662
Economics Papers from University Paris Dauphine
571
The journal of brand management : an international journal
566
European Journal of Marketing
484
The journal of product & brand management
391
Journal of retailing and consumer services
300
MPRA Paper
268
Industrial marketing management : the international journal for industrial and high-tech firms
219
Journal of Food Distribution Research
208
Marketing Intelligence & Planning
208
European journal of marketing : EJM
203
Springer eBook Collection
199
ERIM Report Series Research in Management
182
Journal of marketing management : MM
174
Ovidius University Annals, Economic Sciences Series
155
Europäische Hochschulschriften / 5
148
Journal of strategic marketing
146
Journal of the Academy of Marketing Science
141
Annals of Faculty of Economics
140
Journal of marketing
140
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
138
Management Science
138
Springer eBook Collection / Business and Economics
134
Journal of Agricultural and Applied Economics
132
Psychology & marketing
131
Asia Pacific journal of marketing and logistics
122
Gabler Edition Wissenschaft
120
Journal of Consumer Marketing
119
Journal of marketing communications
118
International journal of hospitality management
109
Open Access publications from Université Paris-Dauphine
106
Marketing theory
105
Amfiteatru Economic Journal
102
Research
98
Cogent business & management
96
International Food and Agribusiness Management Review
95
The IUP journal of brand management : IJBRM
92
Journal of Product & Brand Management
89
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ECONIS (ZBW)
147
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1
Heterogeneous sources of customer-based brand equity within a product category
Wang, Luming
;
Finn, Adam
- In:
Marketing intelligence & planning
31
(
2013
)
6
,
pp. 674-696
Persistent link: https://www.econbiz.de/10010226587
Saved in:
2
Pegasus town : innovative
marketing
of a new property venture
Briggs, Maxwell
- In:
Marketing intelligence & planning
29
(
2011
)
6
,
pp. 602-610
Persistent link: https://www.econbiz.de/10009385346
Saved in:
3
How do e-stores grow their market share?
Klepek, Martin
;
Kvíčala, Daniel
- In:
Marketing intelligence & planning
40
(
2022
)
8
,
pp. 945-957
Persistent link: https://www.econbiz.de/10013393614
Saved in:
4
Impact of political
marketing
strategies
on the BOP voters in India
Mukherjee, Srabanti
;
Srivastava, Abhinav
;
Datta, Biplab
; …
- In:
Marketing intelligence & planning
40
(
2022
)
8
,
pp. 994-1009
Persistent link: https://www.econbiz.de/10013393625
Saved in:
5
Future research directions in tourism
marketing
Tsiotsou, Rodoula
;
Ratten, Vanessa
- In:
Marketing intelligence & planning
28
(
2010
)
4
,
pp. 533-544
Persistent link: https://www.econbiz.de/10008652204
Saved in:
6
The use of communication activities in the development of small to medium-sized enterprise brands
Centeno, Edgar
;
Hart, Susan
- In:
Marketing intelligence & planning
30
(
2012
)
2
,
pp. 250-265
Persistent link: https://www.econbiz.de/10009570956
Saved in:
7
The brand-wagon : emerging art markets and the Venice Biennale
Rodner, Victoria L.
;
Omar, Maktoba
;
Thomson, Elaine
- In:
Marketing intelligence & planning
29
(
2011
)
3
,
pp. 319-336
Persistent link: https://www.econbiz.de/10009156878
Saved in:
8
A brand for all the nations : the development of the world heritage brand in emerging markets
Ryan, Jason
;
Silvanto, Sari
- In:
Marketing intelligence & planning
29
(
2011
)
3
,
pp. 305-318
Persistent link: https://www.econbiz.de/10009156881
Saved in:
9
Re-
branding
Africa
Osei, Collins
;
Gbadamosi, Ayantunji
- In:
Marketing intelligence & planning
29
(
2011
)
3
,
pp. 284-304
Persistent link: https://www.econbiz.de/10009156885
Saved in:
10
Branding
at the base of pyramid : a Zimbabwean perspective
Chikweche, Tendai
;
Fletcher, Richard
- In:
Marketing intelligence & planning
29
(
2011
)
3
,
pp. 247-263
Persistent link: https://www.econbiz.de/10009156890
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