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Bowden, Jana
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Marketing intelligence & planning
Corporate communications : an international journal
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Journal of communication management : an international journal
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Asia Pacific journal of marketing and logistics
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Journal of hospitality marketing & management
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Journal of marketing theory and practice
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Journal of strategic marketing
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European Journal of Marketing
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Journal of marketing for higher education
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Management research review
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The service industries journal
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ADMAP : for decisionmakers in advertising, marketing, media, planning & research
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Business History
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Business ethics : a European review
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Business history
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Customer engagement : contemporary issues and challenges
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Ethical practice of social media in public relations
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How strategic communication shapes value and innovation in society
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International journal of public sector management : IJPSM
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International review on public and non-profit marketing
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JMM : the international journal on media management
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Journal of Marketing for Higher Education
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Journal of Public Budgeting, Accounting & Financial Management
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Public relations and social theory : key figures and concepts
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Technological forecasting & social change : an international journal
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The handbook of communication engagement
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Identifying the initial target consumer for innovations: an integrative approach
Bowden, Jana
;
Corkindale, David
- In:
Marketing intelligence & planning
23
(
2005
)
6-7
,
pp. 562-573
Persistent link: https://www.econbiz.de/10006956496
Saved in:
2
Identifying the initial target consumer for innovations: an integrative approach
Bowden, Jana
;
Corkindale, David
- In:
Marketing intelligence & planning
23
(
2005
)
6
,
pp. 562-573
Persistent link: https://www.econbiz.de/10006958125
Saved in:
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