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Loyalty as a matter of principle : the influence of standards of judgment on customer loyalty

Love, Edwin; Staton, Mark; Rotman, Jeff D. - In: Marketing letters : a journal of research in marketing 27 (2016) 4, pp. 661-674

Persistent link: https://www.econbiz.de/10011614281

Steering in online markets : the role of platform incentives and credibility

Barach, Moshe A.; Golden, Joseph M.; Horton, John J. - 2019

Persistent link: https://www.econbiz.de/10012036253

Consumer satisfaction versus churn in the case of upgrades of 3G to 4G cell networks

D'Alessandro, Steven; Johnson, Lester W.; Gray, David; … - In: Marketing letters : a journal of research in marketing 26 (2015) 4, pp. 489-500

Persistent link: https://www.econbiz.de/10011399092

Impact of satisfaction with e-retailers' touch points on purchase behavior : the moderating effect of search and experience product type

Lim, Jeen-su; Aali, Abdulrahman Yousef al-; Heinrichs, … - In: Marketing letters : a journal of research in marketing 26 (2015) 2, pp. 225-235

Persistent link: https://www.econbiz.de/10011339344

The relative impact of gratitude and transactional satisfaction on post-complaint consumer response

Simon, Françoise; Tossan, Vesselina; Connan … - In: Marketing letters : a journal of research in marketing 26 (2015) 2, pp. 153-164

Persistent link: https://www.econbiz.de/10011339364

The nature of an apology : an experimental study on how to apologize after a service failure

Roschk, Holger; Kaiser, Susanne - In: Marketing letters : a journal of research in marketing 24 (2013) 3, pp. 293-309

Persistent link: https://www.econbiz.de/10009786892

Customer satisfaction, loyalty behaviors, and firm financial performance : what 40 years of research tells us

Mittal, Vikas; Han, Kyuhong; Frennea, Carly; Blut, Markus; … - In: Marketing letters : a journal of research in marketing 34 (2023) 2, pp. 171-187

Persistent link: https://www.econbiz.de/10014333908

Strengthening the satisfaction loyalty link : the role of relational switching costs

Evanschitzky, Heiner; Stan, Valentina; Nagengast, Liane - In: Marketing letters : a journal of research in marketing 33 (2022) 2, pp. 293-310

Persistent link: https://www.econbiz.de/10013273047

Mandated and Voluntary Social Distancing During the Covid-19 Epidemic : A Review

Gupta, Sumedha; Simon, Kosali Ilayperuma; Wing, Coady - 2021

For much of 2020, the COVID-19 epidemic upended social and economic life globally. In an effort to reduce COVID-19 risks in the U.S., state and local governments issued many recommendations and regulations to induce social distancing, adding to voluntary reductions in interpersonal contact. The...

Persistent link: https://www.econbiz.de/10013227054

The effects of relationship length on customer profitability after a service recovery

Béal, Mathieu; Sabadie, William; Grégoire, Yany - In: Marketing letters : a journal of research in marketing 30 (2019) 3/4, pp. 293-305

Persistent link: https://www.econbiz.de/10012144812

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