//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"Marketing letters : a journal of research in marketing"
~person:"Cohen, Justin"
~person:"Lindstrøm, Martin"
~subject:"Werbung"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Werbemitteldesign und Markenpo...
Similar by subject
Narrow search
Delete all filters
| 4 applied filters
Year of publication
From:
To:
Subject
All
Werbung
Advertising
1
Advertising and brand recall
1
Advertising effects
1
Brand
1
Brand image
1
Brand management
1
Co-branding
1
Competitive interference
1
Consumer behaviour
1
Konsumentenverhalten
1
Markenartikel
1
Markenführung
1
Markenimage
1
Werbewirkung
1
more ...
less ...
Online availability
All
Undetermined
1
Type of publication
All
Article
1
Type of publication (narrower categories)
All
Article in journal
1
Aufsatz in Zeitschrift
1
Language
All
English
1
Author
All
Cohen, Justin
Lindstrøm, Martin
Faulkner, Margaret
1
Johnen, Marius
1
Mayer, James Mark
1
Nanni, Anastasia
1
Nguyen, Cathy
1
Nunes, Joseph C.
1
Ordanin, Andrea
1
Peev, Plamen
1
Romaniuk, Jenni
1
Schnittka, Oliver
1
more ...
less ...
Published in...
All
Marketing letters : a journal of research in marketing
International journal of market research : JMRS ; the journal of the Market Research Society
1
Journal of consumer marketing
1
Journal of retailing and consumer services
1
Source
All
ECONIS (ZBW)
1
Showing
1
-
1
of
1
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Are two brands better than one? : investigating the effects of co-branding in advertising on audience memory
Nguyen, Cathy
;
Romaniuk, Jenni
;
Faulkner, Margaret
; …
- In:
Marketing letters : a journal of research in marketing
29
(
2018
)
1
,
pp. 37-48
Persistent link: https://www.econbiz.de/10011820291
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->