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~isPartOf:"Marketing letters : a journal of research in marketing"
~person:"Dens, Nathalie"
~subject:"Brand image"
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Dens, Nathalie
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Marketing letters : a journal of research in marketing
International journal of advertising : the quarterly review of marketing communications
4
Engaging consumers through branded entertainment and convergent media
1
International marketing review
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Journal of advertising
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Journal of business research : JBR
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ECONIS (ZBW)
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Do I know you? : how brand familiarity and perceived fit affect consumers' attitudes towards brands placed in movies
Verhellen, Yann
;
Dens, Nathalie
;
Pelsmacker, Patrick de
- In:
Marketing letters : a journal of research in marketing
27
(
2016
)
3
,
pp. 461-471
Persistent link: https://www.econbiz.de/10011537265
Saved in:
2
Advertising for extensions : moderating effects of extension type, advertising strategy, and product category involvement on extension evaluation
Dens, Nathalie
;
Pelsmacker, Patrick de
- In:
Marketing letters : a journal of research in marketing
21
(
2010
)
2
,
pp. 175-189
Persistent link: https://www.econbiz.de/10003976732
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