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~isPartOf:"Marketing letters : a journal of research in marketing"
~person:"Dwivedi, Yogesh Kumar"
~person:"Herrmann, Andreas"
~person:"Loureiro, Sandra Maria Correia"
~person:"Pelsmacker, Patrick de"
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Consumer behaviour
3
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3
Advertising effects
1
Advertising music
1
Associative Network Theory
1
Beziehungsmarketing
1
Brand
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Brand familiarity
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Brand image
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Dwivedi, Yogesh Kumar
Herrmann, Andreas
Loureiro, Sandra Maria Correia
Pelsmacker, Patrick de
Kim, Jungkeun
4
Klink, Richard R.
4
Barone, Michael J.
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Blanchard, Simon J.
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Marketing letters : a journal of research in marketing
Journal of retailing and consumer services
19
Journal of business research : JBR
16
Psychology & marketing
10
European journal of marketing : EJM
7
International journal of Indian culture and business management
7
Journal of promotion management : innovations in planning and applied research
7
Schmalenbachs Zeitschrift für betriebswirtschaftliche Forschung : ZfbF
7
International journal of advertising : the quarterly review of marketing communications
6
The marketing review
6
Wirtschaftswissenschaftliches Studium : WiSt ; Zeitschrift für Studium und Forschung
6
Information systems management
4
International journal of hospitality management
4
Journal of business economics : JBE
4
Journal of electronic commerce research : JECR
4
Journal of marketing
4
Marketing : ZFP ; journal of research and management
4
The journal of brand management : an international journal
4
Die Betriebswirtschaft : DBW
3
International journal of retail & distribution management
3
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
3
Journal of marketing communications
3
Journal of promotion management : JPM
3
Journal of retailing
3
Review of managerial science
3
Technological forecasting & social change : an international journal
3
The journal of product & brand management
3
Current insights and future trends : [extended versions of papers presented at the 10th ICORIA (International Conference on Research in Advertising), held in Berlin, Germany, in June 2011]
2
Die Unternehmung : Swiss journal of business research and practice ; Organ der Schweizerischen Gesellschaft für Betriebswirtschaft (SGB)
2
Ecological economics : the transdisciplinary journal of the International Society for Ecological Economics
2
Electronic government : EG; an international journal
2
International journal of bank marketing
2
International journal of consumer studies
2
International journal of market research : JMRS ; the journal of the Market Research Society
2
International marketing review
2
Journal of advertising : official publication of the American Academy of Advertising
2
Journal of business ethics : JOBE
2
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
2
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
2
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
2
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ECONIS (ZBW)
3
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1
Do I know you? : how
brand
familiarity and perceived fit affect consumers' attitudes towards brands placed in movies
Verhellen, Yann
;
Dens, Nathalie
;
Pelsmacker, Patrick de
- In:
Marketing letters : a journal of research in marketing
27
(
2016
)
3
,
pp. 461-471
Persistent link: https://www.econbiz.de/10011537265
Saved in:
2
It is all in the mix : the interactive effect of music tempo and
mode
on in-store sales
Knoferle, Klemens M.
;
Spangenberg, Eric R.
;
Herrmann, …
- In:
Marketing letters : a journal of research in marketing
23
(
2012
)
1
,
pp. 325-337
Persistent link: https://www.econbiz.de/10009530700
Saved in:
3
Cross-national differences in uncertainty avoidance predict the effectiveness of mass customization across East Asia : a large-scale field investigation
Bellis, Emanuel de
;
Hildebrand, Christian
;
Ito, Kenichi
; …
- In:
Marketing letters : a journal of research in marketing
26
(
2015
)
3
,
pp. 309-320
Persistent link: https://www.econbiz.de/10011312173
Saved in:
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