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~isPartOf:"Marketing letters : a journal of research in marketing"
~subject:"Brand image"
~subject:"Experiment"
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Brand image
Experiment
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Klink, Richard R.
3
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Marketing letters : a journal of research in marketing
Journal of business research : JBR
565
The journal of brand management : an international journal
344
The journal of product & brand management
314
Journal of retailing and consumer services
284
Psychology & marketing
178
Tourism management : research, policies, practice
120
Journal of travel and tourism marketing
116
European journal of marketing : EJM
115
Asia Pacific journal of marketing and logistics
110
International journal of hospitality management
107
Journal of consumer research : JCR ; an interdisciplinary bimonthly
106
Journal of marketing communications
104
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
89
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
88
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
86
Marketing intelligence & planning
86
Journal of marketing research : JMR
83
Journal of international consumer marketing
78
SpringerLink / Bücher
75
The journal of consumer marketing
75
Journal of economic behavior & organization : JEBO
73
Journal of strategic marketing
73
Journal of marketing
72
Journal of the Academy of Marketing Science
70
Industrial marketing management : the international journal for industrial and high-tech firms
69
Journal of Product & Brand Management
66
Journal of marketing management : MM
66
International marketing review
65
Journal of global marketing
65
International journal of consumer studies
64
Management science : journal of the Institute for Operations Research and the Management Sciences
62
Cogent business & management
59
Journal of behavioral and experimental economics
57
Tourism management perspectives : TMP
57
Journal of fashion marketing and management
55
Journal of promotion management : innovations in planning and applied research
55
International journal of advertising : the quarterly review of marketing communications
53
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
53
The IUP journal of brand management : IJBRM
53
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51
The joint effects of advertising and product trial : a source-monitoring perspective
Kum, Doreen
;
Lee, Yih Hwai
- In:
Marketing letters : a journal of research in marketing
22
(
2011
)
3
,
pp. 213-226
Persistent link: https://www.econbiz.de/10009305528
Saved in:
52
Celebrity endorsements and women consumers in India : how generation-cohort affiliation and celebrity-product congruency moderate the benefits of chronological age congruency
Roy, Subhadip
;
Guha, Abhijit
;
Biswas, Abhijit
- In:
Marketing letters : a journal of research in marketing
26
(
2015
)
3
,
pp. 363-376
Persistent link: https://www.econbiz.de/10011312160
Saved in:
53
The effects of perceived product-extrinsic cue incongruity on consumption experiences : the case of celebrity sponsorship
Clemente, Sarah
;
Dolansky, Eric
;
Mantonakis, Antonia
; …
- In:
Marketing letters : a journal of research in marketing
25
(
2014
)
4
,
pp. 373-384
Persistent link: https://www.econbiz.de/10010439164
Saved in:
54
Ambivalence toward a country and consumers’ willingness to buy emblematic brands : the differential predictive validity of objective and subjective ambivalence measures on behavior...
Russell, Cristel
;
Russell, Dale
;
Klein, Jill
- In:
Marketing letters : a journal of research in marketing
22
(
2011
)
4
,
pp. 357-371
Persistent link: https://www.econbiz.de/10010217762
Saved in:
55
The relative advantages of benefit overlap versus category similarity in brand extension evaluation : the moderating role of self-regulatory focus
Chang, Chung-chau
;
Lin, Bo-chi
;
Chang, Shin-shin
- In:
Marketing letters : a journal of research in marketing
22
(
2011
)
4
,
pp. 391-404
Persistent link: https://www.econbiz.de/10010217764
Saved in:
56
Brand-anchored discrete choice experiment (BDCE) vs. direct attribute rating (DAR) : an empirical comparison of predictive validity
Farsky, Mario
;
Schnittka, Oliver
;
Sattler, Henrik
; …
- In:
Marketing letters : a journal of research in marketing
28
(
2017
)
2
,
pp. 231-240
Persistent link: https://www.econbiz.de/10011675165
Saved in:
57
What is not beautiful should match : how attractiveness similarity affects consumer responses to advertising
Bekk, Magdalena
;
Spörrle, Matthias
;
Völckner, Franziska
; …
- In:
Marketing letters : a journal of research in marketing
28
(
2017
)
4
,
pp. 509-522
Persistent link: https://www.econbiz.de/10011780833
Saved in:
58
The nature of an apology : an experimental study on how to apologize after a service failure
Roschk, Holger
;
Kaiser, Susanne
- In:
Marketing letters : a journal of research in marketing
24
(
2013
)
3
,
pp. 293-309
Persistent link: https://www.econbiz.de/10009786892
Saved in:
59
Advertising for extensions : moderating effects of extension type, advertising strategy, and product category involvement on extension evaluation
Dens, Nathalie
;
Pelsmacker, Patrick de
- In:
Marketing letters : a journal of research in marketing
21
(
2010
)
2
,
pp. 175-189
Persistent link: https://www.econbiz.de/10003976732
Saved in:
60
Novel versus familiar brands : an analysis of neurophysiology, response latency, and choice
Reimann, Martin
;
Castaño, Raquel
;
Zaichkowsky, Judith Lynne
- In:
Marketing letters : a journal of research in marketing
23
(
2012
)
3
,
pp. 745-759
Persistent link: https://www.econbiz.de/10009579972
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