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Brand management
70
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Consumer behaviour
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Brand image
48
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48
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42
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Klink, Richard R.
5
Ahuvia, Aaron
2
Bagozzi, Richard P.
2
Batra, Rajeev
2
Chen, Qimei
2
DeSarbo, Wayne
2
Gunasti, Kunter
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Keller, Kevin Lane
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Kouril, Michal
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Labrecque, Lauren I.
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Laurent, Gilles
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Lehmann, Donald R.
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Newman, Kevin P.
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Pogacar, Ruth
2
Romaniuk, Jenni
2
Rossiter, John R.
2
Russell, Cristel
2
Russell, Dale
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Trump, Rebecca K.
2
Wu, Lan
2
Aguirre-Rodriguez, Alexandra
1
Ahn, Hongmin
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Athaide, Gerard A.
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Marketing letters : a journal of research in marketing
International journal of hospitality management
964
Journal of business research : JBR
687
The journal of brand management : an international journal
623
The journal of product & brand management
392
International journal of contemporary hospitality management
366
SpringerLink / Bücher
343
Journal of retailing and consumer services
330
Tourism management : research, policies, practice
323
Journal of hospitality marketing & management
222
Tourism economics : the business and finance of tourism and recreation
172
European journal of marketing : EJM
159
Journal of travel and tourism marketing
156
Psychology & marketing
148
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
140
Journal of Product & Brand Management
125
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
121
Tourism management perspectives : TMP
117
Industrial marketing management : the international journal for industrial and high-tech firms
116
Asia Pacific journal of marketing and logistics
114
Journal of marketing research : JMR
114
The service industries journal
114
Journal of strategic marketing
113
Journal of advertising research
109
Journal of marketing management : MM
109
Journal of marketing
108
Journal of marketing communications
108
Marketing intelligence & planning
106
Strategic Direction
101
Springer eBook Collection
98
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
95
The IUP journal of brand management : IJBRM
94
Innovatives Markenmanagement
90
Journal of the Academy of Marketing Science
88
Journal of revenue and pricing management
85
The Trademark reporter
82
Journal of fashion marketing and management
76
Journal of promotion management : innovations in planning and applied research
76
Markenartikel : das Magazin für Markenführung
75
Research
74
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ECONIS (ZBW)
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1
Sounds good : phonetic sound patterns in top
brand
names
Pogacar, Ruth
;
Plant, Emily
;
Rosulek, Laura Felton
; …
- In:
Marketing letters : a journal of research in marketing
26
(
2015
)
4
,
pp. 549-563
Persistent link: https://www.econbiz.de/10011399113
Saved in:
2
The role of visual art in enhancing perceived prestige of luxury brands
Lee, Hsiao-Ching
;
Chen, Wei-Wei
;
Wang, Chih-Wei
- In:
Marketing letters : a journal of research in marketing
26
(
2015
)
4
,
pp. 593-606
Persistent link: https://www.econbiz.de/10011399136
Saved in:
3
Motivational profiling of store
brand
shoppers : differences across quality tiers
Martos-Partal, Mercedes
;
González-Benito, Oscar
; …
- In:
Marketing letters : a journal of research in marketing
26
(
2015
)
2
,
pp. 187-200
Persistent link: https://www.econbiz.de/10011339355
Saved in:
4
Brand
personality: a meta-analytic review of antecedents and consequences
Eisend, Martin
;
Sauer, Nicola E.
- In:
Marketing letters : a journal of research in marketing
24
(
2013
)
3
,
pp. 205-216
Persistent link: https://www.econbiz.de/10009786900
Saved in:
5
The role of position, type, and combination of sound symbolism imbeds in
brand
names
Klink, Richard R.
;
Wu, Lan
- In:
Marketing letters : a journal of research in marketing
25
(
2014
)
1
,
pp. 13-24
Persistent link: https://www.econbiz.de/10010259972
Saved in:
6
Psychometric vs. C-OAR-SE measures of
brand
love : a reply to Rossiter
Ahuvia, Aaron
;
Bagozzi, Richard P.
;
Batra, Rajeev
- In:
Marketing letters : a journal of research in marketing
25
(
2014
)
2
,
pp. 235-243
Persistent link: https://www.econbiz.de/10010367203
Saved in:
7
Ingredient branding and feedback effects : the impact of product outcomes, initial parent
brand
strength asymmetry, and parent
brand
role
Radighieri, Jeffrey P.
;
Mariadoss, Babu John
; …
- In:
Marketing letters : a journal of research in marketing
25
(
2014
)
2
,
pp. 123-138
Persistent link: https://www.econbiz.de/10010367219
Saved in:
8
Falling in love with brands : a dynamic analysis of the trajectories of
brand
love
Langner, Tobias
;
Grahl, Daniel
;
Fischer, Alexander
; …
- In:
Marketing letters : a journal of research in marketing
27
(
2016
)
1
,
pp. 15-26
Persistent link: https://www.econbiz.de/10011444002
Saved in:
9
Attention to social comparison information and
brand
avoidance behaviors
Kim, Eunjin
;
Ratneshwar, Srinivasan
;
Roesler, Erin
; …
- In:
Marketing letters : a journal of research in marketing
27
(
2016
)
2
,
pp. 259-271
Persistent link: https://www.econbiz.de/10011486496
Saved in:
10
Consumer reactions to round numbers in
brand
names
Gunasti, Kunter
;
Ozcan, Timucin
- In:
Marketing letters : a journal of research in marketing
27
(
2016
)
2
,
pp. 309-322
Persistent link: https://www.econbiz.de/10011486544
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